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FEUCHT IT ALL... Post Your Feuchtwanger's

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1837-38 Dr. Lewis Feuchtwanger Merchant Store Card, New York, 27mm Diameter, Plain Edge, German Silver, HT-261 / Low-248, Rarity-7.


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I’ve always wanted to own one of Feuchtwanger’s actual merchant advertisement store cards and I missed the finest Choice BU example I really wanted in the Dice/ Hicks collection which sold for $8,625.00 in 2008. When it reappeared for auction in 2010 I was all prepared to acquire it until the live auction quickly reached beyond my comfort zone hammering $17,250.00 with buyer’s premium. Although John J. Ford also had an example NGC graded MS64, it also showed build up dirt in the lettering, and like an ugly baby you don’t dare make eye contact with a bad black corrosion spot on the reverse I just could not get past. I apparently wasn’t alone as it sold dare I say “cheap” without any momentum once it reached the podium. So the example seen here although not the finest known it has surfaces conditions I could live with & it also matches my Choice Almost Uncirculated R.E. Russell Feuchtwanger 12 1/2 Cent piece extremely well.

Briefly circulated however the body of the letters are still rounded, light golden patina on lustrous surfaces, no spots, no hairlines, no planchet striations, no laminations, or any other distractions. The weakness seen on the some of the letters and the irregular rim is a striking condition known to all survivors.

This store card was struck by Wright & Bale for Feuchtwanger on his metal composition also known as American silver, & German silver. Charles Cushing Wright & James Bale also located in New York purchased the business from the widow of die sinker Richard Trested. Lewis Feuchtwanger was located at 377 Broadway from 1831-36 working as a druggist & shared an office with his brother Jacob a dentist/surgeon. In 1837 he moved to 2 Cortlandt Street at the corner of Broadway. He remained there throughout 1838 where he was listed in the directory as a chemist & manufacturer of American silver composition.

Although the earlier 377 Broadway HT-260 Feuchtwanger store card was once considered rarer by Russell Rulau. Once John Ford’s sale in 2013 offered up seven previously unknown HT-260’s to the market compared to only two examples of this issue it majorly tipped the rarity scale upward in the HT-261’s favor.

To Err Is Human.... To Collect Err's Is Just Too Much Darn Tootin Fun!

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