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David Hall calls today and asks....

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    DoogyDoogy Posts: 4,508


    << <i>Expand customer service. They are the frontline with the general public and play a critical part in customer retention and loyalty to the brand. It has been my personal experience that they can be overwhelmed at times, and on occasions can give different answers to the same question. In many cases, customer service is the only contact the average person has with CU, and the longevity of their business relationship can be made or broken right there. A public company is about recurring revenue generation, and I would rather have a customer spend $100 a month with me than a one shot deal for substantially more.


    Pay more attention to what the little guy has to say. He is the backbone of the hobby and is a source of wisdom and ideas that can often be capitalized into revenue producing collector friendly vehicles for the company. Avoid the bigshot quickbuck artists and their schemes who will be gone as soon as the market turns. Joe Average collector will still be there. Without him, we might as well pack up shop, melt the precious metal coins and spend the rest.

    Use more common sense and be more proactive when issuing submission directives for newer mint issued material. Half the time, they are to little and too late (ie. the 20th anniv set directive which was issued after I had received my personal sets and ripped them open.....sour grapes on my part? You bet!) and don't change the directives after the fact, ie. box submissions of Presidential dollars. It's a huge market and it's slipping away IMHO.

    Make PCGS exciting! >>




    VERY, VERY GOOD POINTS! I really like the second one. i think when this coin market hits a recession period, many of the bulk submitter hucksters (TV shows, etc.) will find another product to hit the unsuspecting with; the true collector will be around through thick and thin.

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    Aegis3Aegis3 Posts: 2,896 ✭✭✭
    1) Drop slabs and switch to phtocertificates. Also, drop grading and switch to authentication only, of all numismatic items. Will likely have to hire more people, probably will also need some good ANA, ANS, and academic contacts.

    2) Move. I'm thinking mid-Atlantic or New England.

    3) It is often not sufficient to just give out an opinion. Sometimes, it would also need to be backed up. In addition to certificates, short reports can be issued at an additional fee to explain why we reached the conclusion we did. Why did we call this Hawaiian a proof? What makes us think this 1799 dollar is a counterfeit? And so forth. "Company Z says Y" tells us very little. "Company Z says Y because of reasons X, W, and V" is much more helpful. Education must be considered an important company goal.

    (Of course, as long as PCGS is a private company, and as long as there are other real grading services, such a plan would be a big failure. Which I suppose is unfortunate.)
    --

    Ed. S.

    (EJS)
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    PetescornerPetescorner Posts: 1,220
    1) I would make it easier and more friendly to sign up for a PCGS membership at major coin shows. Last year I stood in line at FUN for almost a half hour only to be told at the front that I should sign up on line and all my questions would be answered there.

    2) Give a partial credit for bodybagged coins (you're saving the money on the holder! image )

    3) Double Carol's salary and triple SportsModerator1's. image
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    RussRuss Posts: 48,515 ✭✭✭


    << <i><< 1) Resign.

    2)

    3) >>

    Please elaborate. Why should he resign? >>



    Some are a little slow on the uptake. image

    Russ, NCNE
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    coindeucecoindeuce Posts: 13,472 ✭✭✭✭✭
    A) Recuse myself from dealing in coins/currency, especially those coins/notes in my own company's holder.

    B) Eliminate the double standard for qualifiers to grading, i.e chopmarked Trade Dollars vs. countermarked Bust quarters.

    C) Encapsulate coins previously body-bagged(not retroactively) with limited designations, i.e. Authentic/Genuine.

    "Everything is on its way to somewhere. Everything." - George Malley, Phenomenon
    http://www.americanlegacycoins.com

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    nankrautnankraut Posts: 4,565 ✭✭✭


    << <i>Interestingly...as a project...I am talking to all 239 people in our company (it's taking about 2.5 months.)

    One question I ask...

    If you were CEO of Collectors Universe...what's the first thing you'd do? >>



    There you go, homerun. You're my kinda CEO.image
    I'm the Proud recipient of a genuine "you suck" award dated 1/24/05. I was accepted into the "Circle of Trust" on 3/9/09.
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    JRoccoJRocco Posts: 14,277 ✭✭✭✭✭
    What a great question.
    First- stop diluting the PCGS name with gimmicky stuff....First Strike/BS nickels etc etc.
    Second- Offer a no grade option...only slab for authenticity, let me determine its market.
    Third- No more Body Bags.....if a coin has altered surfaces--slab it in an entirely different slab and label it as genuine (if that can be determined) with a short detail----make this a totally different looking slab than your usual one so there is no confusion. If I am paying for a slab...darn-it, give me a slab.
    Some coins are just plain "Interesting"
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    TwoSides2aCoinTwoSides2aCoin Posts: 43,863 ✭✭✭✭✭


    << <i>What a great question.
    First- stop diluting the PCGS name with gimmicky stuff....First Strike/BS nickels etc etc.
    Second- Offer a no grade option...only slab for authenticity, let me determine its market.
    Third- No more Body Bags.....if a coin has altered surfaces--slab it in an entirely different slab and label it as genuine (if that can be determined) with a short detail----make this a totally different looking slab than your usual one so there is no confusion. If I am paying for a slab...darn-it, give me a slab. >>



    Man, I like common sense thinkers.
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    JZraritiesJZrarities Posts: 2,583 ✭✭✭
    1) institute a credit for BB coins or coins that do not cross

    2) Lower your prices to be more competetive with NGC

    3) Stop the hype label promotions (leave that to the other TPGs)

    4) Grade more Numismatic Items (I would cross my Ancients to PCGS) Tokens, Medals, etc

    If we're gonna fix things,,

    A) Don't tie turn-around time to coin value. I should be able to submit any coin in any tier. (ie, expensive coins economy) I would submit more. I don't like to submit gold coins at higher tiers.

    B) Accept submissions from the public. I hate having to join a Club because I'm not a full-time professional or in the PNG. It has been quite a while since I submitted a coin because of this (but want to start again)

    C) All the Above

    D) RESIGN image
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    DieClashDieClash Posts: 3,688 ✭✭✭
    1) Continue to encourage the crackout game and grade inflation (face it, there's big bucks in resubmissions, especially if theres a chance of an upgrade!)
    2) Fist Strike is great. Is there any other way we can use this marketing gimmick to encourage more modern-crap submissions (look at the pop reports, we're just skimming the surface of modern high-grade coins. This is the future cash cow. Keep up the good work!)
    3)Oh, and speaking of modern high-grade submissions, let's save costs and hire us some young modern grading specialisats and offer some early retirement incentives to our long-time graders of classics who have gone myopic. If we're grading crap, after all theres no sense in having quality graders is there?

    These are things that a CEO of a public traded company has to think about. Take away the sarcasm and this could qualify as a bonafied business plan for a growing the market. For sure #1 and #2 have already been fully implemented. #3 is a WAG.

    Now if I weren't CEO and if I weren't concerned about turning a profit I'd discourage the crackout game because that would add value to the coins graded and to the integrity of their corresponding pop reports. I would also eliminate First Strike designations because learned consumers recognize this (among others) as marketing gimmickry and just plain BS (problem is this crap makes us too much money!).

    As for graders, If I were serious I'd grade less modern crap. Or at least slow down the process so that the coins graded receive equal inspection time. Heck if you're making so much money from all the crackouts and moderns, consider perserving your reputation by grading more accurately already! Hire more and better qualified graders to handle the increased flow and apply better QA/QC techniques to assure grade-consistency!

    But what the heck to I know? I'm a collector not a submitter! And I ain't the CEO.
    "Please help us keep these boards professional and informative…. And fun." - DW
    ---------------------------------------------------------------------------------------------------------------------------------------
    BONGO HURTLES ALONG THE RAIN SODDEN HIGHWAY OF LIFE ON UNDERINFLATED BALD RETREAD TIRES
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    JoflaxJoflax Posts: 979
    WOW awesome thread!!
    And it probably wont get poofed even though it is a summary of all the poofed threads
    I am with Jrocco completely
    Buy the dips!!!
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    OverdateOverdate Posts: 6,942 ✭✭✭✭✭

    Stop grading bullion. They may be beautiful, but they're not coins.

    They're not "medium of exchange" coins, but they are "store of value" coins.



    My Adolph A. Weinman signature :)

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    robkoolrobkool Posts: 5,934 ✭✭✭✭✭
    Charge a $ 5.00 pregrading & appraisal fee for coins as an option at shows...

    Stay a step ahead of NGC & ANACS with new holder designs...

    Eliminate bullion coin grading...

    Add ancient Rome, Greek, and medieval coins to PCGS slabs...


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    Aegis3Aegis3 Posts: 2,896 ✭✭✭
    Let me see if I can make myself clear about this one.



    << <i>3. I'd start slabbing medals and tokens. >>



    NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO!!!!!!!!!!!!!!!!!!!!!!!!!
    NO!!!!!! NO!!!!!!! NO!!!!!! NO!!!!!!! NO!!!!!! NO!!!!!!! NO!!!!!! NO!!!!!!! NO!!!!!! NO!!!!!!! NO!!!!!! NO!!!!!!!
    NO!!!!!! NO!!!!!!! NO!!!!!! NO!!!!!!! NO!!!!!! NO!!!!!!! NO!!!!!! NO!!!!!!! NO!!!!!! NO!!!!!!! NO!!!!!! NO!!!!!!!
    Never in a million years! Absolutely not! Let exonumia be as clean from the absurd grade/price schemes we see in federal coinage and is already invading such items as so called dollars! PCGS, do NOT follow this path! We (or more accurately I) beg of you!
    --

    Ed. S.

    (EJS)
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    UtahCoinUtahCoin Posts: 5,345 ✭✭✭✭✭
    Some great ideas! Keep them coming!
    I used to be somebody, now I'm just a coin collector.
    Recipient of the coveted "You Suck" award, April 2009 for cherrypicking a 1833 CBHD LM-5, and April 2022 for a 1835 LM-12, and again in Aug 2012 for picking off a 1952 FS-902.
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    relicsncoinsrelicsncoins Posts: 7,863 ✭✭✭✭✭
    1. Allow direct submissions.

    2. Create a division for problem coins and call it PCES........Problem Coin Encapsulation Service.

    3. Put a brief description of the coin on the label to prevent slab tampering. Eample: 1882 S $ MS-64 Subtle golden rim toning. That way if you have coin that has crazy rainbow toning in a slab that says it had a white coin, it would raise a red flag.

    jj
    Need a Barber Half with ANACS photo certificate. If you have one for sale please PM me. Current Ebay auctions
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    CoxeCoxe Posts: 11,139
    Realone, that is exactly what I was going for in one of my points. When you get a diamond appreaisal, it is a detailed report on everything pertinent to the value of the gem. My feeling is that whatever TPG begins offering such EXPERT assessments first is going to move ahead to the next level, provided the experts behind them are credible and sign such appraisals. IMHO the slab is what should accompany such a document, just as the serial number put on the diamond. The thing that is important is to make instant authentication of these documents easy and have them very tamperproof. Additionally, the appraisals should be available archived online, the way photos are now. The current slabbing business, compared to the gem analogue, is a kiddie game. Heck, a consortium of recognized experts could build such a service fairly quickly from the ground up using the current TPG slabs. They'd just refer to the associated serial number. If PCGS or the others don't do that, they will probably be beat to that punch.

    For the cheap stuff and the typical moderns, it wouldn't be applicable. This would be a premium service for rare coins in the at least 4-figure area. Not something that would pay the bills (over the other factory) but also should not be a taxing part of the overall operation because of the thin current of submissions after an initial deluge.
    Select Rarities -- DMPLs and VAMs
    NSDR - Life Member
    SSDC - Life Member
    ANA - Pay As I Go Member
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    I am in complete agreement with those who would end the practice of bodybagging. All coins deserve to be encapsulated, whether they be only marked "Genuine" or whether the coin's problem(s) are listed on the label. I might add that these non-graded encapsulated coins whould be allowed into Registry sets, but with no point value.




    Bob
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    RNCHSNRNCHSN Posts: 2,609 ✭✭✭
    I'd like to hear some of the responses HRH got in the office!

    PS
    Alot of these were great too!
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    << <i>Present grading seminars, for a reasonable fee, at major coin shows. Also produce and sell series specific grading videos, complete with both the basics of grading the series in circ and MS and PR grades, plus explanations of why certain “liners” get or do not get to go into the higher grade holder, and of course detection of altered surfaces, AT etc.



    What ARE you thinking.

    If we teach you how to grade then we can't charge you for the BB or the regrade !

    Ding! There's your Post of the Week, folks.


    image
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    FullStepJeffsFullStepJeffs Posts: 1,874 ✭✭✭
    1. Annotate RPM's, DDO/R's, etc on the slab with a new grading fee of 5$ to $10 for verification/attribution. Talk about registry set fun time for variety sets in Jeffersons alone.

    2. Expand the pop reports to include errors and ALL varieties as not just another number.

    3. Get the pop reports and price guides fixed.


    Steve
    U.S. Air Force Security Forces Retired

    In memory of the USAF Security Forces lost: A1C Elizabeth N. Jacobson, 9/28/05; SSgt Brian McElroy, 1/22/06; TSgt Jason Norton, 1/22/06; A1C Lee Chavis, 10/14/06; SSgt John Self, 5/14/07; A1C Jason Nathan, 6/23/07; SSgt Travis Griffin, 4/3/08; 1Lt Joseph Helton, 9/8/09; SrA Nicholas J. Alden, 3/3/2011. God Bless them and all those who have lost loved ones in this war. I will never forget their loss.
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    GoldenEyeNumismaticsGoldenEyeNumismatics Posts: 13,187 ✭✭✭
    start grading trade tokens
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    well even though i dont submit coins (dont wanna pay the membership fees) i may not have alot of say but you asked....

    1. Let us (general public) submit coins without having to sign up for a membership...its already costly enough to have them slabbed

    2. Dont BB a coin unless you cant be positive about its authenticity. If its genuine then slab it as such, ANACS does it so why not you guys?

    3. IF you wont slab problem coins that are genuine AT LEAST tell us why you didnt slab them..a simple number is extremely vague when it comes to a key or semi key coming back BB'd with nothing more than a number attached to it, surely the graders seen something specific about the coin that made them say it was cleaned, or artificially colored etc...



    Just a few humble opinions gathered from reading threads
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    MyqqyMyqqy Posts: 9,777
    Stop handing out 70's... no exceptions.
    Stop marketing ploys like "first this" and "first that".
    Stop bodybagging coins- all coins can be authenticated.
    image
    My style is impetuous, my defense is impregnable !
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    youniqueyounique Posts: 882 ✭✭✭
    1.) I would call a meeting of my most valued employees, David included.
    2.) Provide each of them with every response to this question. Then send them home to evaluate each response.
    3.) Meet with them once again collectively to review their ideas on how to best satisfy PCGS customers. Then simply implement those changes which would not be cost prohibitive, leaving politics behind.

    Information is the key.

    This thread could prove to be the necessary key to open the door to the top notch, number one friendly, service oriented TPG. A leading TPG who has progressed in the area of attracting a new customer base, while enhancing service to their established base of customers.

    Shhh !! Lets hear if they are listening.
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    TexastTexast Posts: 1,899 ✭✭✭✭
    1.) Require semi annual eye exams for all graders. (paid for by the company)

    2.) Send random “Test” coins through the grading process and score the graders; their job would depend on their ability to accurately grade coins in a consistent manner and determine authenticity.

    3.) Open submissions to the public, make all label options / holders available to the general populous that are available to bulk submissions; it’s hard to be deemed objective when you are putting in labels only available to “Mega Wholesale Dealers”

    4.) Stop making the PCGS Price Guide available to the general public, this adds unrealistic expectations to the value of most moderns, listing an unrealistic price on a coin in X grade is almost as bad as HSN hyping the value of Gold Plated State Quarters. If you want to make something available that really shows the value list the population report instead.
    On BS&T Now: Nothing.
    Fighting the Fight for 11 Years with the big "C" - Never Ever Give Up!
    Member PCGS Open Forum board 2002 - 2006 (closed end of 2006) Current board since 2006 Successful trades with many members, over the past two decades, never a bad deal.
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    pontiacinfpontiacinf Posts: 8,915 ✭✭


    << <i>1) Free submission for all half dimes
    2) Free TrueView for all half dimes
    3) Complimentary half dime upon paying yearly dues for membership >>



    imageimageimageimageimage
    image

    Go BIG or GO HOME. ©Bill
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    TwoSides2aCoinTwoSides2aCoin Posts: 43,863 ✭✭✭✭✭
    Duty calls for me today:
    I'm running late,
    4.) Stop making the PCGS Price Guide available to the general public, this adds unrealistic expectations to the value of most moderns (COINS,in general, IMO), listing an unrealistic price on a coin in X grade is almost as bad as HSN hyping the value of Gold Plated State Quarters. If you want to make something available that really shows the value list the population report instead.

    This should be printed off and taken to the next meeting at the round table.
    'cept for one drawback, Tex...

    image the crackbutts trashed the population reports years ago by not sending the labels back to the originating companies. Those who know how to grade didn't waste their time going through the checks and balances that HRH hoped to set up to prevent the crackout.
    Presidential Review might have worked had the offer been free or even for five bucks.
    However, we learn as we go and we adapt as we must !
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    coinkatcoinkat Posts: 22,797 ✭✭✭✭✭
    I would acquire or create an auction house to auction collectibles.

    Create a different fee schedule for post 1940 US coins in part to encourage more submissions. I would change the fee structure for World coins as well.

    And of course, my personal favorite... add an original surfaces designation for US and World coins. My reasoning for this has been discussed on numerous threads here... I'll spare all of you any further comments on that subject...image


    Experience the World through Numismatics...it's more than you can imagine.

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    1) On the currency side PCGS will red label the holder for "Problem notes" I would do the same for thing for coins that are authentic but manipulated.

    2) I would put a Black label for counterfit coins.

    Why.....

    It may keep the trash off the streets. If I had a key coin that was BB for cleaning or other issue, I may want to hold onto it. It may also prevent it from ending up on the bourse as a "raw, original". If you don't like it crack it out, it is no different than ANACS. Same with the black label, they are good educational tools and people can benefit, although illegal to hold.

    3) Eliminate First strike etc. I shiver when I see NGC's First day covers slabbed.
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    MrEurekaMrEureka Posts: 23,949 ✭✭✭✭✭
    ttt
    Andy Lustig

    Doggedly collecting coins of the Central American Republic.

    Visit the Society of US Pattern Collectors at USPatterns.com.
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    1) Buy a Gulfstream IV
    2) Hire a fishing guide
    3) Fly to the best fishing spots worldwide
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    rickoricko Posts: 98,724 ✭✭✭✭✭
    Being the market leader (as PCGS is), I would look to the future... before my competitors (known or unknown) take the lead. Invest in computer grading and corner the market with the final arbiter. Yes, it does take investment - that is what an R&D budget is for... It will become reality - it all depends on who will be first. The technology exists.. it will take programming and standards. For grading, this is the final frontier. Cheers, RickO
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    TwoKopeikiTwoKopeiki Posts: 9,540 ✭✭✭✭✭


    << <i>1. Introduce "Authenticity Only" slabs that are identical to standard slabs, without the grade. No mention of problems, details, etc. Coins valued under $300 slabbed for $5, more valuable coins at $10. >>



    imageimageimage

    I'm with you on this one, Andy.
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    PerryHallPerryHall Posts: 45,449 ✭✭✭✭✭


    << <i>Being the market leader (as PCGS is), I would look to the future... before my competitors (known or unknown) take the lead. Invest in computer grading and corner the market with the final arbiter. Yes, it does take investment - that is what an R&D budget is for... It will become reality - it all depends on who will be first. The technology exists.. it will take programming and standards. For grading, this is the final frontier. Cheers, RickO >>



    One of the grading factors is "eye appeal". How do you program a computer to measure "eye appeal"? It can't be done.


    Worry is the interest you pay on a debt you may not owe.

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    NysotoNysoto Posts: 3,771 ✭✭✭✭✭
    CEO of a public corporation - I will have to wear my MBA hat.

    Operations - Hire an industrial engineer to improve processes, reduce WIP and waste, and to provide metrics that will reduce variation and improve quality. Hire a few expert numismatists that specialize in different areas of coins to increase credibility and expertise in attribution. Add a quality indicator of 1-10 with grades that will integrate the components of technical grading, eye appeal, originality, and strike.

    Marketing - Start grading world coins. Leverage grading expertise into appraisals and grading of other collectibles. Start a relentless advertising campaign that warns of the dangers of lesser TPG's.

    Finance - Reduce waste, use increased margins to buy back company shares. Increase annual growth projections in earnings at 20%.


    Robert Scot: Engraving Liberty - biography of US Mint's first chief engraver
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    PBRatPBRat Posts: 1,324 ✭✭✭
    1. Have a mail drop in Canada where Canadians could send their coins for grading without having to deal with the Customs hassle.
    2. See #1.
    3. See #1.
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    RBinTexRBinTex Posts: 4,328
    1. Make EVERYTHING public info - i.e. ALL coins graded (& EVERY individual grade in the pop reports), DNC'd, bodybagged, etc. including a database of all coins that didn't cross and a grade opinion attached for those that didn't cross or got bodybagged.

    2. Respond to registry set requests for more sets quicker than the current decade long process!

    3. Actually, REGULARLY, respond to Q&A's on the forum.
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    500Bay500Bay Posts: 1,106 ✭✭✭
    1. Grade and authenticate ancient coins
    2. No clubs to join - direct submissions permitted.
    3. Give some credit for body-bags.
    Finem Respice
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    I guess the 1st thing I would do would be to find out what Michael Haynes did wrong to be replaced by me.



    Jerry
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    RarityRarity Posts: 1,412 ✭✭✭✭
    1) Direct submission without becoming a member of PCGS
    2) Assign modern coins - which come in in sealed Mint box - at least 69 or 70. If possible, most would be 70
    3) Be very conservative in grading of coins minted in 1942 and before to eliminate gradeflation
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    1) slab all BB coins and use a white label with red ink. With grade number only would be if not cleaned ,not net grade.
    example

    1857 1C
    PCGS (58)
    CLEANED
    2016.(58)/123456789

    2) allow for multiple submissions to be returned as sent in one package saving return postage, and this and #3 would increase submissions.


    3) Have PCGS calulate return shipping insurance based on the final grade given and slabbed.
    Missing My Life -PSA-Please Watch- 30 seconds could help someone you know

    "If I say something in the woods, and my wife isn't around to hear it. Am I still wrong?"
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    BochimanBochiman Posts: 25,305 ✭✭✭✭✭
    Lot of people are putting out things that THEY want as a customer (small customer even) and nothing thinking from the CEO position.
    Interesting.....I bet the majority would flip their opinions pretty quickly if they actually were in the spot to change decisions, and be accountable for them....

    I've been told I tolerate fools poorly...that may explain things if I have a problem with you. Current ebay items - Nothing at the moment

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    tightbudgettightbudget Posts: 7,299 ✭✭✭
    1.) Screw high school
    2.) Screw college
    3.) Give the public what they want
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    mozeppamozeppa Posts: 4,431 ✭✭✭
    Dear Mr. Hall .....


    1. Please re-list the 1970-S..... Doubled die obverse # 1 (required in the registry) into the pop reports and do away with "sub-sets."


    2. Please re-list the 1970-S..... Doubled die obverse # 1 (required in the registry) into the pop reports and do away with "sub-sets."


    3. Please re-list the 1970-S..... Doubled die obverse # 1 (required in the registry) into the pop reports and do away with "sub-sets."


    after all ....Not one sheet of paper is being wasted by making this one coin hard to find!image
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    mozeppamozeppa Posts: 4,431 ✭✭✭
    100!
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    critocrito Posts: 1,735
    Pretty much already been said, but I'll reiterate using my own explanations.

    1) No specialty inserts. Beside a consistent look for the brand some have hurt the company's reputation (i.e. harshly cleaned shipwreck coins and the infamous 9/11 "death" slabs).
    2) No MS70's. There's no such thing as a perfect coin anyway and unless you're going to change to vacuum sealed or inert gas filled slabs most will have to be bought back at some point in t he future.
    3) Free lifetime grading for anyone named Crito. Just because I'm CEO, you peons.

    OK, well, #3 might be a new suggestion. image
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    dizzyfoxxdizzyfoxx Posts: 9,823 ✭✭✭
    First and foremost, permanently mark every coin submitted with microscopic invisible DNA so it can forever be identified, and not allow a coin to be submitted for grading more than once. In otherwords, eliminate the crackouts and upgrade attempts. Of course this would mean that a coin must be 100% accurately graded the first time, but that's what we expect anyway.image
    image...There's always time for coin collecting. image

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