A Silly mistake: What to do? UPDATE: Excellent response from Stacks

The large cent in this Stacks auction lot is the famous Silly head variety, not the head of '38: https://auctions.stacksbowers.com/lots/view/3-Q8MTL/1839-modified-matron-head-cent-n-2-rarity-2-head-of-1838-beaded-cords-ms-64-bn-pcgs . The mistake is not just in the auction description, but on the holder also. I only noticed because I've been looking for a nice '39 h.o. '38 for some time now, and have finally worked out a deal for on with a member here. Maybe this is a measure of me having fallen down the slippery slope of numismatic nerd-dom, but the mistake bothers me - despite the fact that its really none of my business. What to do?
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Comments
Why not let them know about it? The coin can be withdrawn, resubmitted for the proper attribution and re-offered for sale afterwards.
Mark Feld* of Heritage Auctions*Unless otherwise noted, my posts here represent my personal opinions.
Yes ... let them know.
Thanks above for the advice - I just sent an email over to Stacks.
Good work... It helps all parties when these issues are corrected. Cheers, RickO
I do it all the time and every auction house so far has always appreciated the heads up.
That is a wonderfully attractive large cent though.
peacockcoins
letting the auction house know is a good idea then they can correct the mistake and then sell the coin with the proper info and the proper holder
https://sites.google.com/view/nothing-interesting-for-sale/home
That’s not what they say about you when I talk to them.

ANA LM
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Bravo and 2 thumbs up

Kennedys are my quest...
Beautiful Large Cent... I'd want it properly attributed.
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Yes a beautiful coin and I think there's a minor clip with the accompanying Blakesly effect too.
Very nice Large Cent, but its a couple points too high for my Everyman 19th Century Set.
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you beat me to it. kudos!
As usual, I've learned something new on this forum, and now I have to do some homework to find out what the Blakesly effect is!!
good plan.
now just 9,999 more to go.
If they are paying you as a consultant you should inform them of the mistake. If they are not paying you as a consultant you should just move on. It is not your problem.
What’s wrong with helping a seller, a buyer (and possibly a consignor,) without being paid as a consultant? Just because you would apparently move along under such circumstances, doesn’t mean that others “should”.
Mark Feld* of Heritage Auctions*Unless otherwise noted, my posts here represent my personal opinions.
Wow! It's possible to do a good deed to help a fellow human without making a profit. I assume you were just having a bad day.
Worry is the interest you pay on a debt you may not owe.
It is good for the hobby and good for the market when coins are attributed correctly.
My experience in the past with informing dealers of various mistakes was very negative. They either ignored what I told them or acted rudely. In the case of large corporations they should not expect valuable information to be provided free. The corporations price their services at what the market will bear (just witness the sharp increases in commission rates in recent years). Why shouldn't you?
I’m sorry that’s been your experience. I welcome information of the type mentioned in this thread. In fact, over the years, I’ve been contacted by a number of forum members (as well as other lot viewers and bidders) with questions and/or corrections regarding attribution of auction lots. I think it’s accurate to say that I always act quickly and thank the person who contacts me. I don’t “expect” the information, but I certainly appreciate it.
Mark Feld* of Heritage Auctions*Unless otherwise noted, my posts here represent my personal opinions.
UPDATE: Stacks responded to my email in an extremely courteous and professional manner, and they've changed the text description of the coin: https://auctions.stacksbowers.com/lots/view/3-Q8MTL/1839-modified-matron-head-cent-n-4-rarity-1-silly-head-ms-64-bn-pcgs .
I've had dealers & auction houses thank me very nicely.
I've had dealers & auction houses ignore me.
Guesses who I buy from?
I did love the 1855-O Three Cent Silver that sold on fleaBay last night, esp. as it was actually an 1862.
ANA 49 year/Life Member (now "Emeritus" because ANA can't count)