Is it beneficial for dealers to post an "inventory last updated" date on their website?
Longacre
Posts: 16,717 ✭✭✭
I tend to be curious how dealers do business on the internet. Personally, I like website with a lot of content, and ones which change frequently to get me to revisit often.
I noticed that some dealers, but not all, put a date on their website indicating the last time that inventory was updated. I always wonder if this is a good thing from the dealer's perspective. For example, I visit the Doug Winter site about once a day. The time that I spend on the site is totally dependant on two things--- whether there is a new blog, and the inventory update indicator.
Here is the process I go through (Six Sigma vetted and certified
)
(1) Log onto the site. See if there is a new blog on the home page.
(2) If yes to Step 1, then read blog.
(3) If no to Step 1, hit the "inventory" button.
(4) If the "inventory updated" date is anything but today's date, immediately get off the site and move on to other dealers' websites.
So if there is no new blog and the inventory is not updated, I am on the site for a total of about 4 seconds. However, if there was no "inventory update" date, I would slog through page after page of inventory, and maybe something would catch my eye that I missed the previous day.
Anyone have any thoughts, or do I think about this too much?
I noticed that some dealers, but not all, put a date on their website indicating the last time that inventory was updated. I always wonder if this is a good thing from the dealer's perspective. For example, I visit the Doug Winter site about once a day. The time that I spend on the site is totally dependant on two things--- whether there is a new blog, and the inventory update indicator.
Here is the process I go through (Six Sigma vetted and certified
)(1) Log onto the site. See if there is a new blog on the home page.
(2) If yes to Step 1, then read blog.
(3) If no to Step 1, hit the "inventory" button.
(4) If the "inventory updated" date is anything but today's date, immediately get off the site and move on to other dealers' websites.
So if there is no new blog and the inventory is not updated, I am on the site for a total of about 4 seconds. However, if there was no "inventory update" date, I would slog through page after page of inventory, and maybe something would catch my eye that I missed the previous day.
Anyone have any thoughts, or do I think about this too much?
Always took candy from strangers
Didn't wanna get me no trade
Never want to be like papa
Working for the boss every night and day
--"Happy", by the Rolling Stones (1972)
Didn't wanna get me no trade
Never want to be like papa
Working for the boss every night and day
--"Happy", by the Rolling Stones (1972)
0
Comments
In honor of the memory of Cpl. Michael E. Thompson
An authorized PCGS dealer, and a contributor to the Red Book.
<< <i>I think it's EXTREMELY beneficial. >>
agreed...which is one of the reasons I appreciate Rich Uhrich's web site.
Worry is the interest you pay on a debt you may not owe.
"Paper money eventually returns to its intrinsic value---zero."----Voltaire
"Everything you say should be true, but not everything true should be said."----Voltaire
I like it when the dealers site shows when it was last updated.
Ray