When you grade MS and PR coins, do you....??

Some people say MS60 / PR60 are baseline MS / PR grades and then based on a coin's positive attributes they grade up accordingly.
Some people say that since the only quantitative known grade is a perfect coin -- e.g. MS70 or PR70 -- so they start with the perfect grade and then, accordingly, subtract points based on a coin's attributes.
Some people rank coins by memorizing what slabbed coins looked like at assigned grades, and then assign a grade to the coin based on what they believe other comparable coins look like in the same assigned grade.
How do you do it? What's your secret sauce

By the way, can you also chime in as to why you do it a certain way in order to substantiate your approach?
/mdg.
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Too hard to start from 60. Most of the coins I see are at the 64-66 level. So instinctively I compare things to what I think 65 looks like.
I then either add or subtract from there. If something is so clean and dazzling I spend some time deciding if I can add in an extra point to MS67. Rarely do I ever see anything worthy of a 68 grade, and they cost an arm and a leg any ways.
roadrunner