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I can’t believe the racket being promoted in a full page ad in the Wall St. Journal for Presidential

LongacreLongacre Posts: 16,717 ✭✭✭
Did anyone see today’s Wall Street Journal the full page advertisement for Presidential Dollars? The ad has a big headline of “Public Gets Presidential Coins Free”. If I am reading it correctly, for the small sum of $28, plus shipping, you get a nice cardboard “pennyboard-style” holder for the Presidential dollars, and if you call within three days, you also get the first four Presidential dollars for free. So let’s do the math. You pay $28 and essentially get $4 back, for a net of $24 to the seller. The buyer pays the shipping, so that is not really a cost of the seller. I am not sure how much a cardboard holder costs, but I cannot see if costing more than a few dollars. Even taking into account advertising costs by the seller, they are making a pretty healthy margin on this deal. It’s sickening.

To make matters worse, the advertisement contains statements that go beyond mere puffery. Among my favorites are:

“Rations of these coins are uncertain because each dollar is only minted for 93 days and all of them will be delivered according to the US Mint’s release schedule.”

“These new Presidential coins are beyond compare because they’re actually carved with edge lettering bearing the date, mintmark, In God We Trust, and E Pluribus Unum, which results in the coin’s rare tactile feel.”

“Collectors are trying to get all they can because these are no ordinary coins. These are real US Treasury first issues in never-circulated condition. Smart collectors know how valuable first issues coins can be.”

“US Savings Bonds used to be the most popular gift to give. But now these never circulated Presidential dollar coins are what everybody wants.”

“Well, coin values always fluctuate. But just think if you would have saved one uncirculated Eisenhower dollar from as recently as 1973. Believe it or not, it’s now worth 1200% more today. So getting four Presidential coins free with the $28 [coin board] is a real steal.”



Unbelievable.
Always took candy from strangers
Didn't wanna get me no trade
Never want to be like papa
Working for the boss every night and day
--"Happy", by the Rolling Stones (1972)

Comments

  • ccmorganccmorgan Posts: 1,232 ✭✭✭
    I always did love the "for free" ads. As long as you buy/pay for something else that easily covers the price of the "free" item.image
    Love the 1885-CC Morgan
  • SciotoScioto Posts: 955
    Snake Oil. image

    Gullible will please form a line to the right!
    GO AHEAD! I DOUBLE-DOG DARE YOU TO RATE ME A 1!
  • storm888storm888 Posts: 11,701 ✭✭✭
    "Gullible will please form a line to the right!"

    //////////////////////////////////////////////////////////////

    The line will be long.
    Folks Who Bite Get Bitten. Folks Who Don't Bite Get Eaten.
  • jmj3esqjmj3esq Posts: 5,421
    Thay had the same thing last year hyping the "Return to Moticello". My dad fell for it and paid about $150 for about 16 rolls of nickels.
  • coinmickeycoinmickey Posts: 767 ✭✭


    << <i>"Gullible will please form a line to the right!"

    //////////////////////////////////////////////////////////////

    The line will be long. >>



    Unfortunately this is true...how do you think these places can afford to advertise in the WSJ?

    image
    Rufus T. Firefly: How would you like a job in the mint?

    Chicolini: Mint? No, no, I no like a mint. Uh - what other flavor you got?



    image
  • image We gave away the holders to anyone who wanted them. We got a small supply but there may be some banks that still have some.
  • ElKevvoElKevvo Posts: 4,197 ✭✭✭✭✭
    I'll send them my Ikes and only ask 900%...that should give them a great profit margin for a riskless transaction since it sounds like they can unload them for a 1200% profit! :^)

    K
    ANA LM
  • they had one in the USA today for "gold bricks" filled with presidential dollars. what a deal!
  • SciotoScioto Posts: 955


    << <i>I'll send them my Ikes and only ask 900%...that should give them a great profit margin for a riskless transaction since it sounds like they can unload them for a 1200% profit! :^)

    K >>



    How much do you think I can get for a "Brown Ike" in original mint packaging?
    GO AHEAD! I DOUBLE-DOG DARE YOU TO RATE ME A 1!
  • tincuptincup Posts: 5,479 ✭✭✭✭✭
    I've been seeing quite a few of these types of ads coming out for the prez dollars....

    The sad part is that they are profitable for the perpetrators....
    ----- kj
  • RWBRWB Posts: 8,082
    Essence of the ad:

    "...is a real steal.”
  • BajajimBajajim Posts: 529
    It is surprising that I see this type of ad in the Wall Street Journal from time to time. I actually had to turn to the front page to make sure I was reading the right paper when I saw the ad.
  • itsnotjustmeitsnotjustme Posts: 8,787 ✭✭✭
    Gullible is not a real word. If you don't believe me look it up in any standard dictionary.
    Give Blood (Red Bags) & Platelets (Yellow Bags)!
  • SteveSteve Posts: 3,312 ✭✭✭
    These kind of scammers are WORSE in my opinion than the folks on the Coin Vault. Steveimage
  • MarkMark Posts: 3,635 ✭✭✭✭✭
    Apparently a page of advertising in the Wall Street Journal costs about $180,000. (Here is a source. Based on this source, I think the price is about $180,000 but I could be wrong because I am not sure how to read the information.) Anyway, assuming $180,000 cost of the page is correct and assuming that the cost of the holder plus the 4 coins is $8, then this advertiser needs to sell about 9,000 units to cover the cost of the ad. I wonder if there are 9,000 relatively foolish people reading the WSJ?
    Mark


  • BigE2BigE2 Posts: 1,037
    I saw that a few weeks ago. (in the Parade section of the local Sunday maybe?) I was going to post about it but didn't think it'd be interesting enough.

    But on Tuesday, I get a call from a friend o' mine who I've offered advice to on coins and metals, he's done the same for me with my retirement funds. He's seen the ad mentioned in the OP and asks if I can get a better deal!
    He's an insanely smart guy and got rich the hard way. But he was tempted by the glitzy ad.

    I can't wait for someone to offer these "treasures" to me.
  • rickoricko Posts: 98,724 ✭✭✭✭✭
    gul·li·ble /ˈgʌləbəl/ Pronunciation Key - Show Spelled Pronunciation[guhl-uh-buhl] Pronunciation Key - Show IPA Pronunciation
    –adjective easily deceived or cheated. It is in my dictionary... Cheers, RickO
  • SciotoScioto Posts: 955


    << <i>gul·li·ble /ˈgʌləbəl/ Pronunciation Key - Show Spelled Pronunciation[guhl-uh-buhl] Pronunciation Key - Show IPA Pronunciation
    –adjective easily deceived or cheated. It is in my dictionary... Cheers, RickO >>




    Hate to say it but it looks like itsnotjustme caught one.
    image
    GO AHEAD! I DOUBLE-DOG DARE YOU TO RATE ME A 1!
  • DoogyDoogy Posts: 4,508
    what makes me sad about that is this; our hobby has had a huge influx of collectors due to the mint's state quarter program, etc. A lot of these newbies have a lot of fervor and may fall for these moronic ads (along with the Steven Spielberg look alike and his daughter/niece that is always stoned as a bat on 'Tresure Hunter'). then, when they wander into their local dealer or post here, imagine how hurt they will feel when they learned they were ripped off. I'll bet that many will shrug it off as a lesson learned, while many, many more will leave the hobby and feel burned about it.

  • FullStrikeFullStrike Posts: 4,353 ✭✭✭
    Sounds like a rare opportunity I'm not going to allow myself to miss out on.


    image
  • mrearlygoldmrearlygold Posts: 17,858 ✭✭✭
    Really adds to the journals credibility for quality advertisersimage
  • storm888storm888 Posts: 11,701 ✭✭✭
    "...then this advertiser needs to sell about 9,000 units to cover the cost of the ad."

    /////////////////////////////////////////////////////////////////


    More than that will sell.

    But, the real value of the scam is in the names of the fish.
    For years, they will be bombarded with "opportunities"
    via the mails.

    Not surprising Rupert wants to buy the WSJ.

    Not surprising the WSJ continues to run these ads.

    The primary cheerleaders for the largest scams in the world
    have always been players in the "financial press."
    Folks Who Bite Get Bitten. Folks Who Don't Bite Get Eaten.

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