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Question about the Libertas Americana medals and the “Ford effect”

I was reading CW and John Kraljevich’s article about the Colonial coin market. Here is what he wrote about the Libertas Americana medals and the “Ford effect”:

“The flip side of the “Ford effect” is that coins of typical quality that bring high prices in a major “pedigree” auction do not tend to change the value of other typical coins. In other words, if a coin is pretty much the same quality as most of the stuff that appears in the marketplace, just because a couple sell for high prices in a big fancy auction will not make all the rest of those coins worth more.

The lone exception I have ever seen to this converse of the “Ford effect” is in the marketplace for Libertas Americana medals.

One piece sold in a famous collection for more than $10,000 despite the market being a third of that, but that “fluke” price became the new level, a level that has remained now for well over a year.”


Questions/Comments:

(1) The author is a pretty experienced numismatist. Does anyone else think it is interesting that the Libertas Americana market is the lone exception to the converse of the Ford effect? Does anyone else know of other areas of numismatics where this converse also holds true?

(2) What is special about the Libertas Americana market that makes the converse of the Ford effect apply? In other words, why would a single obscene price for a medal create a new market floor for these pieces?

(3) Do certain dealers or market makers predict (or even force) the converse to the Ford effect for a particular series (assuming this is possible) to set a new floor for market prices of a particular series?


PS. Before I get a nasty response to this thread, I know that John K. is a board member here and I could have sent him this in a PM. However, in my opinion, understanding how the markets work is very important (a lot more important than memorizing pop reports), and perhaps it could be educational for everyone to get a discussion on this issue. Lastly, others who know the Libertas Americana market are also free to reply!
Always took candy from strangers
Didn't wanna get me no trade
Never want to be like papa
Working for the boss every night and day
--"Happy", by the Rolling Stones (1972)

Comments

  • tradedollarnuttradedollarnut Posts: 20,209 ✭✭✭✭✭
    Prices for Libertas Americana medals have been skyrocketing for years. The pinnacle that I saw was for the Bass specimen in silver sold in the Cardinal Collection. After selling at Bass for under $20k [to me!], it fetched well over $100k.

    I do not know this 'Ford effect' of which he is discussing, but it seems to me there are other prices realized that back the value up.
  • RYKRYK Posts: 35,800 ✭✭✭✭✭
    In other words, if a coin is pretty much the same quality as most of the stuff that appears in the marketplace, just because a couple sell for high prices in a big fancy auction will not make all the rest of those coins worth more.

    Laura and others have been saying this for years. Don't get caught up paying Big Money™ in a fancy, schmancy auction for something that you can buy more reasonably on the bourse, by mail, etc.

    I personally think that the Libertas Americana medal is something that is scarce, is of extraordinary historical significance, and relatively under the radar screen. Its appearance in a major collection raises its profile. Newer collectors learn about it, appreciate that it is far more interesting than another high-grade Morgan dollar and want one, thus raising the price.

    Before I get a nasty response to this thread...

    Nasty PM sent! image
  • RegulatedRegulated Posts: 2,994 ✭✭✭✭✭
    I have to agree with TDN - Libertas medals were on the way up before the Ford Sale, which only seemed to confirm a few boxcar numbers that were seen in the year before Ford's pieces went off.

    What is now proved was once only imagined. - William Blake
  • With all due respect to JK, I believe the surge in Libertas Americana medal prices in recent years can be directly traced to the Cardinal Collection sale of the silver example noted by TDN -

    Importantly, that was the first Libertas Americana medal ever sold with a "slab grade" - PCGS MS65 - and it was offered in a prime location at the beginning of a session of mainstream US coins (i.e. Cardinal's Dollars). I say "slab grade" in quotes because it appeared in the catalog as PCGS MS65, but was not actually in a holder - it was in a Capital Plastics mount with the label attached.

    My own personal theory is that readers of that catalog and participants in that sale may not have paid much attention to Libertas medals before, but upon seeing a PCGS graded piece, in silver, in a significant auction, bid with great enthusiasm.

    And once the auction record of this silver piece was established at a new record (by a mile) $115,000, subsequent sales of copper Libertas Medals increased by 4 or 5 fold overnight.

    In other words, it was the TPGs slabbing these pieces and introducing them to the mainstream collectors that fueled the price rise. The Ford results were much later and merely followed the trend that had already been established.
  • MrEurekaMrEureka Posts: 24,419 ✭✭✭✭✭
    When was the Cardinal sale?

    When were the Ford Libertas medals sold?
    Andy Lustig

    Doggedly collecting coins of the Central American Republic.

    Visit the Society of US Pattern Collectors at USPatterns.com.
  • Cardinal's sale was June, 2005.

    TDN's copper piece sold in March, 2006 - noteable because this was only the second TPG graded Libertas to hit the market.

    The Ford Libertas Medals were sold in May, 2006.
  • tradedollarnuttradedollarnut Posts: 20,209 ✭✭✭✭✭
    I was utterly shocked at the price realized of the silver piece in Cardinal. I purchased it for about $19k out of Bass and flipped it to Cardinal for a few thousand profit because he really wanted it. I figured that it might hammer at $40k at his sale and instructed Laura to go to $60k on a stretch. Needless to say, I was blown out of the water by someone who really wanted it.... and an underbidder or reserve.
  • CoinosaurusCoinosaurus Posts: 9,645 ✭✭✭✭✭
    As RYK points out it is an incredibly historic piece, and as beautiful to match. If you own one medal, this has to be the one.

    John Adams is writing a book on the Comitia Americana series right now - watch the prices continue to zoom when it comes out. I predict much interest will result in the whole series, with the Libertas continuing in the forefront.

    As far as the Ford sales, the Libertas was already selling for strong money. Obviously the Ford sales didn't hurt but I wouldn't consider it a major factor.

    For all the MCA members, I have some more French translations regarding the Libertas that will appear in an upcoming MCA newsletter - one based on source material I've not seen anyone else refer to.
  • PistareenPistareen Posts: 1,505 ✭✭✭
    Hi guys --

    I believe I have been misinterpreted. (Sorry Longacre!)

    My column's reference to Libertas Americana medals was referring to the Cardinal sale of 2005. THAT was when the price took a giant leap ahead -- not Ford.

    The "famous collection" was Cardinal, when an unspectacular bronze specimen brought over $10,000. At that point, the medal was probably "worth" $2000-3000, but ever since that sale, $10,000 has been the norm.

    The price for Cardinal's silver was shocking and started all of this. Perhaps I should have been more specific, but it's difficult to single out one person in print and say "you were the first jerk to pay too much!" Thus, the semi-oblique reference. I have not checked my original manuscript to see if my original words were adopted verbatim in the CW column.

    Hope this explains this a little bit.
  • I sold an XF/AU specimen on ebay back in 1998 or 1999 for less than $1000. Had a few nicks here and there, but probably still net XF-40.

    The bronze specimens are not all that rare, and I needed the $ at the time. I was definately regretful the minute I sold it and always told myself that I would just upgrade and make it up to myself. It's become a broken promise, as you would imagine.

    I just can't believe the prices! If I had the $, I still wouldn't fork out 10 grand for a bronze example. Of course when they're selling for 100 grand, I'll still be whining about it.

    Actually, the buyer and I sort of became friends, and remained in contact for years. We've since lost touch though, when he moved from Hawaii to Kentucky. I can't even recall his name. If yoiu know a libertas Americana collector in kentucky from hawaii (and betts Medals) PM Me!


  • << <i>The "famous collection" was Cardinal, when an unspectacular bronze specimen brought over $10,000. At that point, the medal was probably "worth" $2000-3000, but ever since that sale, $10,000 has been the norm. >>



    It is true that the bronze medal in the Cardinal sale hammered for 10K, but that was immediately after the silver one hammered for $100,000. I can almost picture some dealers looking at each other during the session and saying 'heck, if a silver one is 100,000, a bronze one ought to be 10,000, right?'.

  • Great thread ...




  • LongacreLongacre Posts: 16,717 ✭✭✭
    Wow. Longacre had much more time in 2007 to write posts than he does today. image
    Always took candy from strangers
    Didn't wanna get me no trade
    Never want to be like papa
    Working for the boss every night and day
    --"Happy", by the Rolling Stones (1972)
  • I believe it was CCU that was the buyer of the (higest price paid at auction) MS-64 (PCGS) silver L A medal in the 2007 ANA sale, lot 1537.

    That one and the Cardinal example were both exceptionally beautiful pieces.
    PM me if you are looking for U.S. auction catalogs
  • image
  • ColonialCoinUnionColonialCoinUnion Posts: 10,087 ✭✭✭


    << <i>I believe it was CCU that was the buyer of the (higest price paid at auction) MS-64 (PCGS) silver L A medal in the 2007 ANA sale, lot 1537.

    That one and the Cardinal example were both exceptionally beautiful pieces. >>



    I loved that one we had. It went to a collector, and I think it is unlikely to appear on the market again in our lifetimes.
  • Sunshine Rare CoinsSunshine Rare Coins Posts: 2,338 ✭✭✭✭✭
    CRO's one was nicer than Cardinal's, in my opinion

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