It's amazing, the places you see Numismatists
1630Boston
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WOLFEBORO -- The quintessential spirit of Moxie is not easily defined, but sit down with Q. David Bowers and you'll find a good approximation - an effervescent personality whose sharp mind is as "decidedly different" as his favorite soda advertises.
The author of more than 50 books - many on coins, not to overlook his three-volume "History of Wolfeboro, New Hampshire" - Bowers combines his business acumen, his tenacity as a researcher and his love of language in producing works that become recognized as standards references in their field including "The Moxie Encyclopedia."
Bowers says his interest in Moxie memorabilia was sparked by Eddie Clark of Clark's Trading Post in Lincoln in the early 1970s, although he had acquired a few hand fans emblazoned with Moxie girls and other collectibles about a decade earlier.
Moxie was unique among beverages of the early 20th century, Bowers says. He credits company vice president Frank Archer, who, while making generous profits for stockholders, spent much of his time entertaining the public and creating ingenious Moxie advertising items that people enjoyed.
In an era before union laws protected workers, Archer stood out from his contemporaries, who were prone to driving their help to the limit, Bowers says. Archer called his employees "associates" who enjoyed perks like a full day of pay to go Christmas shopping.
Endearing him to his employees spread good will and when coupled with an aggressive and creative ad campaign Archer helped Moxie become a household word.
Among the first mass-produced carbonated soft drinks in the United States, Moxie remains a New England classic with a loyal following.
@massscrew will be interested in this 
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Comments
Had some Moxie years ago....it was ok...better than today's offerings....Though I do not drink soda anymore....just carbonated water....Cheers, RickO
Never had one in toy dealing days.
Nasty drink but very iconic.
Great article.. And they mention Clarke's Trading Post where it was that I first saw that token in their museum section and started my search..
Very interesting, thanks for posting!
In fact, here's the original pics I took from Clark's that sparked my interest:
I saw a numismatist in a very unexpected place in 2000. It was my first trip to South America. With a passion for nature, I rented a car and drove over the Andes near Balsas, Peru, and into the jungle near Bagua. I had heard that it was dangerous to travel around in Peru, but I threw caution to the wind. Many people don't own cars in that country, and they are very grateful to get rides. I gave a few people rides, including a couple of ladies who sat in the back seat giggling about getting a ride with a Gringo. I gave a horse trainer, who spoke some English, a ride from Balsas to Chachapoyas. He asked if I had any hobbies. I mentioned that I liked to collected coins. In broken English, he replied, "I am also interested in numismatics." After getting back from that trip, I sent him a few U.S. coins in the mail.
That last story reminded me of living in Munich, Germany, where I frequented an local Irish bar, where there was a Czech bartender. He collected coins and was interested in two things in particular - an Ike dollar and a two dollar bill - both of which I was able to give him.
Mikes Irish Bar in Odessa Ukraine has a whole bunch of $2 bills behind the bar. Must be something with Irish and $2 bills.
I posted another token a few weeks back and I posted the same Dave Bowers pic.....lol
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Link
https://forums.collectors.com/discussion/comment/12438532#Comment_12438532
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CoinsAreFun Toned Silver Eagle Proof Album
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Gallery Mint Museum, Ron Landis& Joe Rust, The beginnings of the Golden Dollar
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More CoinsAreFun Pictorials NGC
I > @coinsarefun said:
Thanks for the link, I will check it out now.
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