Interesting newspaper ad with shield nickel image.

RogerB

This advertisement appeared in the Daily Arkansas Gazette of April 7, 1891, p.3. Note use of a nickel reverse design that had been obsolete for eight years.

originalisbest

Pretty cool, and I imagine they simply had the line drawing on hand (rather than preparing any new art.)

Reminds me of magazine ads in the 50's that showed a representation of change that would be in circulation at the time. Often included a Mercury dime, or a Buffalo nickel perhaps, both well past their last dates of issue.

Treashunt

Strange system, why not just deposit 5 cents 20 times?

messydesk

@RogerB said:
This advertisement appeared in the Daily Arkansas Gazette of April 7, 1891, p.3. Note use of a nickel reverse design that had been obsolete for eight years.

I imagine this had something to do with wanting to use a big "5" graphic instead of a "V".

Edit: Would something similar today exist that would use the eagle reverse of the quarter or the Lincoln Memorial reverse on the cent, out of production for 19 and 9 years, respectively?

1630Boston

That does seem like an odd savings plan

10000lakes

Here is a write up about the savings stamps from 1894.

https://books.google.com/books?id=Vks2AQAAMAAJ&pg=PA482&lpg=PA482&dq=nickel+system+of+savings+stamps+1891&source=bl&ots=AWHXqsVrji&sig=bN0yOC_gIMseooi32tD5LmKZ0tQ&hl=en&sa=X&ved=0ahUKEwi7r4LKmKPXAhXFyoMKHW4CCbEQ6AEIKDAB#v=onepage&q=nickel%20system%20of%20savings%20stamps%201891&f=false

1630Boston

Thanks @10000lakes

Here is a little excerpt touting 'bad' ramifications for getting people to save money

ricko

No way would they continue with something that cut into profits... and a nickel was much more important then....heck, when I was a kid, that was FIVE PENNY CANDIES!! Or a full size candy bar. Two nickels for a comic book.... Cheers, RickO