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Whats in a name? Engelhard Bars for example...

ScarsdaleCoinScarsdaleCoin Posts: 5,237 ✭✭✭✭✭
in U.S. Coin Forum
Interesting thought about branding and got to thinking about the premium on Engelhard bars

People pay a heck of lot more to buy a 10 oz Engelhard vs Generic

Why?

Is it that they are no longer made?

Is it because they have Serial #'s

Is it because the name is more recognized?

Would you pay $25-$50 more for a 10 oz bar because it says Engelhard vs say Silvertown?

Inquiring minds want to know....
Jon Lerner - Scarsdale Coin - www.CoinHelp.com

Comments

  • hchcoinhchcoin Posts: 4,829 ✭✭✭✭✭
    I think it is all supply and demand. Engelhard has a large demand and the supply is not changing. Both my kids collect Engelhard 1 ounce silver bars. When they go to a show with me they ask every dealer for Engelhards. They don't even bother looking at anything else. I think there are a lot of collectors like this out there. Dealers are smart and realize they have higher demand and price accordingly. Many dealers tell me that they can't keep them in stock at a show. I have no idea what got them hooked on Engelhards. It was probably a dealer that told them these were the best back when they started hoarding silver.
  • PerryHallPerryHall Posts: 46,302 ✭✭✭✭✭


    << <i>Interesting thought about branding and got to thinking about the premium on Engelhard bars

    People pay a heck of lot more to buy a 10 oz Engelhard vs Generic

    Why?

    Is it that they are no longer made?

    Is it because they have Serial #'s

    Is it because the name is more recognized?

    Would you pay $25-$50 more for a 10 oz bar because it says Engelhard vs say Silvertown?

    Inquiring minds want to know.... >>



    Engelhard stopped making silver bars about 25 years ago and are a well known brand. Most Engelhard bars bring only a modest premium because they are still fairly common. Certain styles and weights are fairly rare and can command a serious premium.

    Worry is the interest you pay on a debt you may not owe.
    "Paper money eventually returns to its intrinsic value---zero."----Voltaire
    "Everything you say should be true, but not everything true should be said."----Voltaire

  • PerryHallPerryHall Posts: 46,302 ✭✭✭✭✭
    Suggest asking your question in the Precious Metals Forum for numerous opinions and insights from the silver stackers there.

    Worry is the interest you pay on a debt you may not owe.
    "Paper money eventually returns to its intrinsic value---zero."----Voltaire
    "Everything you say should be true, but not everything true should be said."----Voltaire

  • ScarsdaleCoinScarsdaleCoin Posts: 5,237 ✭✭✭✭✭
    Perry, the question relates more to branding.... why some like for example PCGS slab over another TPG or why someone likes Heritage as an auction company over another....

    Engelhard as a brand is quite interesting... think about it... a 10 oz bar at a show could be had today for around $220 bucks.... on ebay because of fees a bin price maybe $240 but the same 10 oz of silver with the Engelhard name stamped on it would run you $270 thats 10-15% more for the name and what does the name really bring to the table?
    Jon Lerner - Scarsdale Coin - www.CoinHelp.com
  • kiyotekiyote Posts: 5,580 ✭✭✭✭✭
    My dealer treats every bar like melt when buying. He pays no premiums. On the flip side, I've bought some rare bars at $1.50 over spot from him.
    "I'll split the atom! I am the fifth dimension! I am the eighth wonder of the world!" -Gef the talking mongoose.
  • SeattleSlammerSeattleSlammer Posts: 10,023 ✭✭✭✭✭
    image

    image
  • DaveGDaveG Posts: 3,535 ✭
    As far as brands go, I think that with coins as with anything else. . .

    someone has a good experience with a branded product and he tells two friends, who tell two friends, etc.

    As long as people keep having good experiences with that branded product, they'll keep buying it and telling people about it.

    Check out the Southern Gold Society

  • OnlyGoldIsMoneyOnlyGoldIsMoney Posts: 3,372 ✭✭✭✭✭
    I won't pay $25 to $50 more than the typical price for generics for common Engelhard 10 oz ingots. For the "right" 10 oz Engelhards I am ready to pay much more than an extra $25 to $50.

    Odd sized poured Engelhard silver ingots (2 oz, 4 oz and 7 oz) carry serious premiums.

    Anyone interested can visit All Engelhard to see some of the scarcer examples.
    NO END IN SIGHT LIB $2.50'S CAC ONLY
    https://www.pcgs.com/setregistry/gold/liberty-head-2-1-gold-major-sets/liberty-head-2-1-gold-basic-set-circulation-strikes-1840-1907-cac/alltimeset/268163
  • secondrepublicsecondrepublic Posts: 2,619 ✭✭✭
    People trust and want certain brands and are willing to pay more. AGEs sell for more than Kruggerands... even though there's the same ounce of gold in each. Engelhards are a historic U.S. brand so they're known and trusted here. But I bet if you went to Europe they would look at E's the way Americans look at "unknown" brands here. Case in point is Heraeus, a great German brand of silver bars... over here in U.S. the common response is "huh"? image
    "Men who had never shown any ability to make or increase fortunes for themselves abounded in brilliant plans for creating and increasing wealth for the country at large." Fiat Money Inflation in France, Andrew Dickson White (1912)
  • PerryHallPerryHall Posts: 46,302 ✭✭✭✭✭
    Buyers have to be careful paying a big premium for any so called collector silver bar since it will be very difficult getting that premium back if you have to make a quick sale. You'll be lucky to be offered melt value from the typical coin shop. Usually eBay is one of the few places where you can get that premium back. Not that many buyers are willing to pay a premium for rare bullion and the market for collector bars is quite thin.

    Worry is the interest you pay on a debt you may not owe.
    "Paper money eventually returns to its intrinsic value---zero."----Voltaire
    "Everything you say should be true, but not everything true should be said."----Voltaire

  • rickoricko Posts: 98,724 ✭✭✭✭✭
    I will not pay a premium for a name, nor will I pay a premium for tarnish - I buy product strictly on it's merits. Cheers, RickO
  • StaircoinsStaircoins Posts: 2,573 ✭✭✭

    Would you pay the same for a classic Canadian coin as for an equivalent US piece?

    It's all about demand.

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