Dow Jones reports bullion demand strongest it ever been.

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By Allen Sykora
Of DOW JONES NEWSWIRES

Veteran U.S. bullion dealers say the demand for gold and silver coins and
investment bars so far during 2009 is perhaps the strongest they have ever
seen.
Investors are snapping up physical metal amid ongoing worries about other
financial investments, the health of the global banking system and fears about
inflation down the road due to fiscal-stimulus efforts.
Buying gold in times of economic uncertainty isn't new, but bullion dealers
have noticed some differences in this investment surge. Dealers have reported
growing institutional demand, rather than demand from just small retail
investors, and a lack of backdated coins that historically could be bought at
lower prices.
Bullion dealers said supply continues to be tight, although conditions have
improved somewhat from 2008 when many of the mints around the world at times
had to suspend sales due to a lack of blanks.
"We're having some of our strongest months ever," said Scott Thomas,
president and chief executive of American Precious Metals Exchange in Edmond,
Okla. "The bottom line is our numbers are probably double what they were last
year, and last year was very busy. The demand is incredible. And even the
strong prices for metals are not slowing it down."
Most-active April gold futures on the Comex division of the New York
Mercantile Exchange on Friday hit the $1,000-an-ounce level for the first time
since July.
Through Sunday, Thomas said, his company had made nearly 10,000 trades so
far in February, compared to 4,379 in the same year-ago period.
Officials at New Orleans-based Blanchard & Co. said the dollar value of
their sales during the first 1 1/2 months of 2009 was more than all 12 months
of 2007. This occurred as more investors read that gold and Treasury
securities were about the only assets that survived the market "carnage" last
year, said Donald W. Doyle Jr., chairman and CEO of Blanchard.
"People are moving out of stocks and bonds and CDs [certificates of deposit]
in a large fashion," said George Cooper, senior account executive with
Denver-based Centennial Precious Metals, who often works 12-hour days and
describes business lately as "gangbusters." Many of the calls are from
investors who lament losing half of their life savings to the tumble in
stocks, he said.
James Cook, president of Investment Rarities in Minneapolis, said last week
may have been the busiest for retail sales since he started his company in
1973.
"When they [Obama administration officials] came out with the new bailout
plan, people were alarmed at what could happen to the purchasing power of the
dollar," Cook said.
His company's sales are roughly 75% silver and 25% gold. Physical sales of
bars and coins last week totaled $5 million.
"Silver Eagles are still rationed," Cook said of the silver bullion coins
available from the U.S. Mint. "We get 20,000 a week and they fly out the door.
We can get 10,000 Silver Eagles on a Monday and basically they're gone in 15
minutes. I have 55 guys on the phone calling out."
The industry veteran said the current demand has been more consistent and
probably exceeds that from the bull run that carried silver to its all-time
high above $50 an ounce in 1980 while also lifting gold to a then-record high
that stood for 28 years.
Andrew Schectman, owner of Miles Franklin, based in Wayzata, Minn.,
described recent demand as "parabolically stronger" than in the past.
As an example of the interest in gold, he reported that a recent
presentation he gave at the World Money Show in Orlando drew an audience of
some 700 people, with more turned away due to a lack of space. By contrast,
the audience at the same program a year ago was 75, he said.

Institutions, High-Net-Worth Investors Seek Coins, Bars

Several dealers said much of the current demand is coming from large
investors and even institutional clients.
Most of Blanchard's customers in years past were individual retail
investors, Doyle said.
"More and more now, we're finding we not only have individual investors but
institutional buyers," he said. "That is a significant change even just in the
past year or so."
And, Doyle added, institutional clients are buying in "significant
quantities."
Cooper said more high-net-worth individual investors also are looking for
coins and bars.
"Last year, it was the little guys, people with $10,000 to $20,000, up to
$100,000," he said. "Now, we're getting calls for $100,000, $500,000 to $1
million."
Yet another noticeable change is the absence of less-expensive backdated
coins from past years, said Schectman, who has been in the business for 19
years.
During the last 15 years, if a client called wanting to place a large order
for coins from any of the major mints around the world, Schectman would try to
get coins from a past year. That's because "an ounce [of gold] is an ounce is
an ounce; it doesn't matter," Schectman said. However, by purchasing an older
coin, the investor could avoid a premium for a new-year coin caused by factors
such as demand from collectors.
"What is unique about this time is that, since last year, roughly June, all
of the backdated coins are gone," he said.
Thus, with no backdated coins, he anticipates there will be further back
orders and delays from the world's major mints.
"The secondary market for so many years made the industry, with people like
yourself buying gold, holding it a few years and selling it back," Schectman
said. "Nobody is selling. In $92 million of business done last year, if $5
million were related to buybacks, I would be shocked.
"If you are a small coin shop relying on the secondary market to give you
supply, you're going out of business."
In fact, with so many large orders from high-net-worth investors and the
lack of metal on the secondary market, the "average person trying to buy gold
and silver is going to have a very, very challenging time," Schectman said.

-By Allen Sykora, Dow Jones Newswires; 541-318-8765;
allen.sykora@dowjones.com

OPA

Now I know it's time to unload some .... BTW Rhodium is "king of the hill again" .....