How much do those double, full page advertisements cost in Coin World?

Longacre

Does anyone know how much those double, full page advertisements cost in Coin World? I was reading through a recent issue last night, and I simply flip past those big advertisements. I don't give them a second look. I know that people on these boards have pretty strong views on certain advertisers, but how is it possible that those two or sometimes three or more page ads make economic sense over the long haul? And the advertisements don't just show up in CW. They are also in NN, so you can double the advertising costs incurred.

Does anyone know?

UtahCoin

Black & White Rates
OPEN RATES CONTRACT RATES
Size 1x 3x
consecutive
13x
consecutive
52x
consecutive
Full Page $2,168.00 $2,060.00 $2,017.00 $1,909.00
3/4 page $1,630.00 $1,549.00 $1,516.00 $1,435.00
2/3 page $1,464.00 $1,391.00 $1,362.00 $1,289.00
1/2 page $1,109.00 $1,054.00 $1,032.00 $976.00
1/3 page $742.00 $705.00 $689.00 $652.00
1/4 page $576.00 $547.00 $536.00 $507.00
1/6 page $393.00 $374.00 $366.00 $346.00
1/8 page $301.00 $285.00 $279.00 $265.00
1/12 page $205.00 $195.00 $191.00 $180.00
1/16 page $160.00 $151.00 $148.00 $140.00
Full color Rates
OPEN RATES CONTRACT RATES
Size 1x 3x
consecutive
13x
consecutive
52x
consecutive
Full Page $2,618.00 $2,510.00 $2,467.00 $2,359.00
3/4 page $2,055.00 $1,974.00 $1,941.00 $1,860.00
2/3 page $1,864.00 $1,791.00 $1,762.00 $1,689.00
1/2 page $1,459.00 $1,404.00 $1,382.00 $1,326.00
1/3 page $1,092.00 $1,055.00 $1,039.00 $1,002.00
1/4 page $826.00 $797.00 $786.00 $757.00
1/6 page $643.00 $624.00 $616.00 $596.00
1/8 page $451.00 $435.00 $429.00 $415.00
1/12 page $305.00 $295.00 $291.00 $280.00
1/16 page $210.00 $201.00 $198.00 $190.00

Longacre

So if I am reading this right, a full color page ad is $2359 x 2 (for two pages) = $4,718 per week x 2 (CW & NN, assuming the same rate) = $9,436 per week in total.

Over 52 weeks, that's $490,672. How can these ads be profitable?

tahoe98

you did the math!

lordmarcovan

I have often wondered the same thing. You would have to move smoe SERIOUS volume to make such ads worthwhile. Or have a horrendous markup. Or both. Even selling AU sliders as "Choice BU" coins (and we all know a lot of that happens), one still wonders how the folks with these big spreads make a buck.

Of course the exposure is valuable, but HOW valuable?

UtahCoin

Coin World has a little over 83,000 paid circulation.
Horrendous markups, over graded coins, huge volume. I had a customer bring in some "Gem BU" WLH that he bought from one of "Those" advertisers (starts with a Mt.). All of them were dipped out sliders. Most of the buyers that shop those ads really don't know what they're buying. Much like these cr*p sellers on eBay that have thousands of happy customers. You would think that Coin World would put a stop to it.... Oh yeah, those are the guys that pay the bills.

ebaytrader

Any of y'all think that feebay is cheaper??????????????

dac076

I bought 5 Barber halves from a place "Where Business is Being Done", and returned 4 of them. Three were so harshly cleaned, they had shiny areas that looked like a wire brush had been used. I'm older and wiser now.

fc

last i checked almost all specialty magazines are full of advertisers
like this hoping to take advatange of someone who does not wish
to do proper research before buying.

buyer beware is the rule of the day and those who do not follow
it shall bite the dust.

(i read WWII magazines which are chock full of ads that sell coins
for outstandingly high prices. at least those who bought the gold
coins over the last few years did well...).

DennisH

Advertising frequency discounts typically do not require that the ads which are purchased all be of the same size. It could be a big ad in one issue and a small ad in the next 20 issues.

wayneherndon

I have a 52 week contract and my full page B&W Coin World ads run ~ $1800 after the prompt payment and camera ready discounts. It is about half that in NN. There are further discounts for organizations committing 104+ pages per year.

Bourse fees, travel and other show expenses are typically $3-$5k per show. eBay fees run $2-$3k per month. The banner ad on the CU website costs $1000 per month. These types of marketing expenses are necessary evils. Fortunately, we don't have to buy TV or radio spots!

WH

Longacre

<< <i>I have a 52 week contract and my full page B&W Coin World ads run ~ $1800 after the prompt payment and camera ready discounts. It is about half that in NN. There are further discounts for organizations committing 104+ pages per year.

Bourse fees, travel and other show expenses are typically $3-$5k per show. eBay fees run $2-$3k per month. The banner ad on the CU website costs $1000 per month. These types of marketing expenses are necessary evils. Fortunately, we don't have to buy TV or radio spots!

WH >>




Might be cheaper to go back to practicing law.

PerryHall

I guess we now know why CW tolerates those dealers that sell cleaned, overgraded, etc coins on a regular basis.
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$

DennisH

Perry:

Bingo!

wayneherndon

Might be cheaper to go back to practicing law.

Then there's the billboards, late night TV commericals, multi-lingual radio spots....

RWB

Hmmmm....

I'll be starting the new "100% Coin Ad Channel" next week.

Advertising is $1,000 per minute, or $25,000 for a 30 minute infomercial.
My modeling agency can provide on-screen talent (including script reading) at $1,100/day per person, or if you just want eye candy, cute female models are $450/day. Copy readers are $125/hr 4 hr min. Script writers are $900/day.

My production company charges $10,000 for a 60-second spot, plus talent and script. A 30-minute production is $78,000, again plus talent and script.

My fulfillment company will provide a toll-free number, complete order picking and fulfillment from our bonded warehouse, and dispute resolution via our non-English speaking staff in Zimbabwe. The fee is 10% of order value, plus packing and shipping costs. (You’ll need a 40% margin to break even.)

(Who needs books ??...)

OPA

non-English speaking staff in Zimbabwe..


Sorry dude, but I believe, they speak the Queens language there.

RWB

Nope - these are specially recriuted non-English speakers! Perfect for customer service roles, help desk, computer service tech, etc.

ziggy29

<< <i>Over 52 weeks, that's $490,672. How can these ads be profitable? >>

Well, that means you have to profit at least $10,000 a week by selling cleaned coins and sliders as BU coins. That's quite a few sales in most cases.

Longacre

<< <i>Hmmmm....

I'll be starting the new "100% Coin Ad Channel" next week.

Advertising is $1,000 per minute, or $25,000 for a 30 minute infomercial.
My modeling agency can provide on-screen talent (including script reading) at $1,100/day per person, or if you just want eye candy, cute female models are $450/day. Copy readers are $125/hr 4 hr min. Script writers are $900/day.

My production company charges $10,000 for a 60-second spot, plus talent and script. A 30-minute production is $78,000, again plus talent and script.

My fulfillment company will provide a toll-free number, complete order picking and fulfillment from our bonded warehouse, and dispute resolution via our non-English speaking staff in Zimbabwe. The fee is 10% of order value, plus packing and shipping costs. (You’ll need a 40% margin to break even.)

(Who needs books ??...) >>




And don't forget that you need a tax lawyer on staff to form an off-shore entity or two for tax planning purposes.