@Vasanti said:
Here’s my proposal. Every year, they should do a series with varying mintages from rare to common. Prior to production, the mint should do a lottery. Then, customers are given the choice as to whether proceed. Then, later in the year, the mint produces exactly what is ordered and no more. A common coin may end up a rarity due to cancellations or it could be a condition rarity. Nobody will know until they are shipped.
The mint needs to purposely make short run coins/products but not make it known in advance. Continue to use the phrase “mintage limit: none” but stop sales after 2,500 or 25,000 or whatever low number they decide. That will create an overall buzz with all of their products. People will look at everything they produce more closely and stir demand.
David Ryder created significant demand for many products when he was director recently, but the mint advertised the low mintage numbers in advance. If that low number was a secret, more interest would generate overall in their entire catalog of products.
As far as the mint to demand technique over a pre order period of 30 days, look at the 2013 reverse proof gold buffalo coin. First time I recall the mint doing that style of ordering, generated one of the highest mintages in the series, and that coin suffered for many years because of it.
As long as there’s a “no returns” policy, I’m with you.
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As long as there’s a “no returns” policy, I’m with you.