Payday Nickel
Matt97932
Posts: 245 ✭✭✭
1
Matt97932
Posts: 245 ✭✭✭
Matt97932
Posts: 245 ✭✭✭
Comments
That’s not much of a “payday” - minimum wage is a lot more than 5c.😉
Mark Feld* of Heritage Auctions*Unless otherwise noted, my posts here represent my personal opinions.
I guess it depends what country you're working in.
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What year?
Why do you think this 19__ nickel is a payday nickel? What do think is special about it?
USN & USAF retired 1971-1993
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You could be correct; it looks like the 1938-D nickel was packaged to be inside of something. Maybe they ran a promotion to get the new design nickel inside some bars. Payday was introduced in 1932 and may have needed an advertising promotion.
But back then the mintmarks were on the reverse.
https://chicagotribune.com/news/ct-xpm-1988-11-02-8802120501-story.html
PHOENIX — Among at least candy makers, Leaf Inc.`s Hollywood Brands unit will have a corner on the nickel market in early 1989.
In an unusual promotion, Hollywood will wrap a shiny nickel in the packaging of more than 12.3 million of its Payday bars that will go on sale in the first five or six weeks of next year.
''We think it will sell products,'' John T. ''Jack'' Sletten, vice president of marketing for Hollywood Brands, told this column after addressing Gorman Publishing Co.`s conference on new products here.
He added: ''When was the last time you got a nickel in a candy bar?''
Payday`s marketing ploy is not unique in the business; other firms having inserted premiums or money into their packages in the past.
Included would be Procter & Gamble with some precious stones in its Spic & Span and Ralston-Purina with currency in one of its cereals a few years ago. Based on test-market results last Easter, Sletten and Hollywood, a firm recently acquired by Bannockburn-based Leaf, are looking for as much as a fourfold increase in Payday sales during the promotion.
Last spring, Payday sales rose 375 percent in a test in a St. Louis supermarket chain. The salted nut roll usually sells for about 40 cents and is No. 19 among candy bars.
The nickels are coming from the Philadelphia mint, marking the biggest order of coins by any marketer for a promotion. Sletten says the nickel barrage will represent 20 percent of all the 5-cent pieces distributed by the Federal Reserve Bank in St. Louis in 1989.
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I mean, it looks like a decent 1938 nickel. Talk to me... where did this packaging come from? What does it say in that card? Any idea what the reverse looks like? I feel like I am looking at the coin with a trash bag over my head (and that's just not safe). Tell me more.
I am a newer collector (started April 2020), and I primarily focus on U.S. Half Cents and Type Coins. Early copper is my favorite.
As mentioned above, the nickel is dated 1988 with an obverse mint mark
The promotion was ran in 1989
The last 'coin' promotion I remember was the Cheerios cent/dollar offering in 2000.... None that I know of since then. No doubt a lot of coin people buy them... Cheers, RickO
"When they can't find anything wrong with you, they create it!"
How long did it take you to make that?
Young Numismatist
About 15 minutes or so.
It came from the candy bar Payday. And it's an 1988 that's the original packaging of the candy bar.
From the candy bar.