Apology from Coin World...
Did anyone else receive an apology from Coin World today...for cutting the number of pages and the US value listings last month...to reduce costs.
Apparently lots of readers threatened to not renew their subscriptions...because they don't have computer access to check values online.
Which raises the question...is the Mint missing out on potential sales by not providing an offline avenue to purchase coins directly...by mail, for instance..like in the good old days?
PS...here's the note from Coin World:
Last month in this column, I had the tough duty of explaining that rising production costs had forced us to reduce the page count (to 140 pages) for the May monthly issue of Coin World, with the necessary cuts in editorial content being made to the U.S. Coin Values section. We anticipated negative feedback but hoped that the reminder that the full valuing system was online would mollify readers. It did not.
Beginning in this 132-page issue, the full U.S. Coin Values section is restored. You told us that you did not like the changes, and many of you said that those cuts would factor into future decisions about renewing your subscriptions. Many of you we spoke with responded that you lacked computer access, making the full digital price guide inaccessible. The complaints came from both dealers and collectors.
With the full restoration of the valuing section and the loss of eight pages when compared to the May issue, this June edition features necessary cuts in other sections.
The World Coins section has shrunk from May’s 28 pages to this month’s 12 pages. The amount of advertising is roughly the same between the two issues, but we have had to cut the editorial content. Gone are the columns “Ancients Today,” “Topical,” “European Report” and “Photo Finish,” and the “New Issues” coverage is reduced considerably. The amount of editorial content in this section totals what is supported by the paid advertising offering world coins. For years we have subsidized editorial content in an amount unsupported by advertising. In today’s publishing reality, that is no longer financially possible.