Is Coin Dealering Like Pro Wrestling?
In the wrestling world, the main job of the promoter (aka the "booker") is to maintain audience engagement without milking the well dry. Too much promotion and the audience get jaded, too little and they lose interest.
The coin dealer has to do the same thing, not overhyping every coin that comes along, but picking their spots to promote the best pieces. Proclaiming every offering a double-nuclear white-hot opportunity numbs collectors over the long haul. The trick is to keep collectors coming back with a steady diet of interesting material occasionally marked by more spectacular coins.