1957 Newark Youth Day Premium Photo - Unicorn DOWN! A “new” Mickey Mantle...

1951WheatiesPremium

This one is pretty special. I just love the Yankees, their history and Mickey Mantle. And this tie in to my home state only heightened it’s appeal.

I’m going to be looking for (more) information about an event that took place a few years in a row at Yankees Stadium called Newark Youth Day (1956-59). Basically, the Yankees gave out tickets numbering around 1500-2000 and city officials brought kids to the game. In 1957, specifically, they gave out this:

1957 Newark Youth Day Premium Photo

As a Jersey boy, this is a pretty fun little photo to have and I am hoping to establish further ties to the distribution. I don’t recall seeing too many of these over the years but have long known about it’s existence and I am delighted to now have one of my own.

Thanks for checking it out!

1951WheatiesPremium

From the day before in the Newark Star Ledger, September 13, 1957:

From the NJ Jewish News, 1959:
(Mentions sponsors, origins, multi year nature of event)

JoeBanzai

SWEET! Great year by the way. ;-)

1951WheatiesPremium

Additional research from the Newark Public Library:

What’s that Newark Youth, 2nd in from left, holding in his hand? It looks like a single 5x7.

An exciting development, for sure.

Going to keep digging anyway.

Feel free to weigh in...

1951WheatiesPremium

Here's a few of the other collectibles that feature the same pose from my collection.
1957 NY Yankees Team Autograph Request Mailer (5x7) (purchased from the original owner on eBay - same name and saved correspondence and receipt)

The postmark would seem to indicate that this was the first mass produced version of the image; it was sent out to fans after overwhelming requests for autographs after the 1956 Triple Crown, Hickock Belt, MVP season of 1956.

Holiday Inn Premium Photo (5x7)

Holiday Inn Premium Photo (signed 5x7)

Holiday Inn Postcard

1958-61 NY Yankees Photo Pack (6x9)