Life Magazine 1947 AP Coffee advertisement with numismatic theme - Added another from 1948

WillieBoyd2

This advertisement for A&P Coffee appeared in the January 20, 1947 issue of Life Magazine:

A&P Coffee advertisement

One way to save money!
Buying rare coins, as collectors do, is saving money the hard way.

The easy way to save money, and a favorite of millions, is to buy A&P Coffee.
You'll thoroughly enjoy this superb coffee with its rich, rare flavor - for here is coffee at its best.

The green book in the advertisement is entitled "Antique Coins".

Coins with one's coffee, anyone?

bronzemat

A neat find. Shame the "coins" look like paper cutouts.

Jimnight

nice!

messydesk

@bronzemat said:
A neat find. Shame the "coins" look like paper cutouts.

Well, it's a 1947 magazine ad. The biggest thing on their mind was to make the coffee look like coffee.

The piece on the red table looks bimetallic.

johnny9434

That's cool

ricko

That is interesting....I was just a youngster at that time and had not yet collected my first coin. Well, except for the occasional cent my Grand Mother gave me...Real occasional since that was not long after the depression and people were very thrifty. Cheers, RickO

joeykoins

Very cool! Reminds me of myself searching through my coins while sipping my cup o' joe. (Starbucks) Lol

SeattleSlammer

Classy.

coinsarefun

I need to find an original of that advertisement as those are the two most favorite things on the planet!

CoinJunkie

Nice cup and urn. The '40s had class!

Coin collecting: saving money the hard way. Madison Ave. at its "finest"...

Smudge

As I remember, their coffee was very good.

johnny9434

It is smudge. I still buy it today

BLUEJAYWAY

What kind of toning would one realize if one dipped those coins in that coffee cup?

Klif50

In the early 1950's I went to the A&P store with my Grandmother pretty much weekly. She always picked up a pound of A&P coffee and then went down to the grinder, poured it in and ground it in the store. The smell still lives in my mind after all these years, and as a 4 or 5 year old child I always got a cup of coffee with my breakfast (half coffee, half milk with a whole lot of sugar) and I'd have to pour some into the saucer to blow on and let it cool before I could drink it out of the saucer.

WillieBoyd2

Another Life Magazine advertisement with a numismatic theme from 1948:

Life Magazine August 9 1948 advertisement for Old Gold Cigarettes

DrDarryl

Uncovered these ads as part of my research on the Remember Pearl Harbor medals. Date of one ad is 69 days after the Empire of Japan attack on Pearl Harbor. These are Homefront medals and were manufactured during wartime.

https://coins.collectors-society.com/wcm/CoinCustomSetView.aspx?s=12054

The Billboard magazine links in my NGC registry set are active (will open-up the actual Billboard page used in my research). The Youtube video is also active.

This is the current silver top pop in my collection. Why collect these medals? My high school alma mater is next to Pearl Harbor.

WillieBoyd2

Another Life Magazine advertisement with a numismatic theme from 1955:

Life Magazine February 7, 1955 - Advertisement for Mars Milky Way candy bar

CaptHenway

@DrDarryl said:
Uncovered these ads as part of my research on the Remember Pearl Harbor medals. Date of one ad is 69 days after the Empire of Japan attack on Pearl Harbor. These are Homefront medals and were manufactured during wartime.

https://coins.collectors-society.com/wcm/CoinCustomSetView.aspx?s=12054

The Billboard magazine links in my NGC registry set are active (will open-up the actual Billboard page used in my research). The Youtube video is also active.

This is the current silver top pop in my collection. Why collect these medals? My high school alma mater is next to Pearl Harbor.

I have never seen one of those.

Good thing they got those out early before the wartime demand for copper greatly restricted its use in non-essential items like tokens and medals. Look at the Society of Medalists wartime issues struck in silver because bronze was needed elsewhere.

291fifth

@DrDarryl said:
Uncovered these ads as part of my research on the Remember Pearl Harbor medals. Date of one ad is 69 days after the Empire of Japan attack on Pearl Harbor. These are Homefront medals and were manufactured during wartime.

https://coins.collectors-society.com/wcm/CoinCustomSetView.aspx?s=12054

The Billboard magazine links in my NGC registry set are active (will open-up the actual Billboard page used in my research). The Youtube video is also active.

This is the current silver top pop in my collection. Why collect these medals? My high school alma mater is next to Pearl Harbor.

The maker of those medals sure didn't spend much time researching the subject. The Japanese bombers shown are a twin engine type that would only have been land based. No actual Japanese bomber looks like that. The Mitsubishi G4M1 is probably the closest match (later known by the allied code name "Betty"). The "flag" emblem is also wrong. Only the red circle was used. But then ... they were selling them for 6 cents each in quantity.