Double Cola Treasure Hunt token.

DNADave

Can anyone help me identify this token? Are they common, rare, ever see one?
It's a very thin aluminum struck on one side.
I found one on the net from Memphis, TN for 5 cents, but I don't see any information about it.

Kudbegud

A neat find.

JBK

No idea but based on the way the address is written, I'd say 1st half of 20th century.

CaptHenway

In Detroit in the 1960’s Double Cola bottles occasionally had something printed on the underside of the cap, under the plastic liner, that entitled you to a free bottle. Perhaps this bottler used a thin aluminum token under the plastic liner for a similar purpose. Does it look like it would fit inside a bottle cap?

DNADave

@CaptHenway said:
In Detroit in the 1960’s Double Cola bottles occasionally had something printed on the underside of the cap, under the plastic liner, that entitled you to a free bottle. Perhaps this bottler used a thin aluminum token under the plastic liner for a similar purpose. Does it look like it would fit inside a bottle cap?

it does. That's an interesting idea and possibility.

Thank you.

ms70

I know nothing about it other than I like it.

ricko

I have never heard of 'Double Cola'... was the doubling in sugar or caffeine? Cheers, RickO

BackroadJunkie

DOUBLE COLA TREASURE HUNT / 10¢ / LOGAN, W. VA.

and

c. 1950s Double-Cola Treasure Hunt Trade Token, Memphis, Tenn.

tyler267

I wonder how many bottlers issues these and how many cities these were made in. Neat piece of marketing history.

DCW

A good reference for stuff like this is:
http://tokencatalog.com

It's a great tool for identifying tokens of all kinds

OldEastside

@CaptHenway said:
In Detroit in the 1960’s Double Cola bottles occasionally had something printed on the underside of the cap, under the plastic liner, that entitled you to a free bottle. Perhaps this bottler used a thin aluminum token under the plastic liner for a similar purpose. Does it look like it would fit inside a bottle cap?

I remember RC Cola doing that in the early 70's but in vinyl or plastic, you could win up to 5 bucks and I did once

Steve

DNADave

@BackroadJunkie said:
DOUBLE COLA TREASURE HUNT / 10¢ / LOGAN, W. VA.

and

c. 1950s Double-Cola Treasure Hunt Trade Token, Memphis, Tenn.

I should have known ! wvtokenman is THE source for WV tokens. Don has a little bit of everything.

Thanks,

golden

@ricko said:
I have never heard of 'Double Cola'... was the doubling in sugar or caffeine? Cheers, RickO

Back in the 1960's I loved Coke. Down the line was Pepsi , Much farther down the taste line was RC ( Royal Crown ) and at the bottom of the barrel was Double Cola. I could hardly get one of those down.

BackroadJunkie

The internet is a vast, informative and sometimes really, really scary place...

https://www.youtube.com/watch?v=BYpg3s1aBOU

tyler267

After watching backroads YouTube I googled Double Cola looks like they are still in business its an old company, I wonder if anyone there would know anything about the token.
I thought this was interesting, the name comes from the fact that before ww2 they sold their product in 12 ounce bottles when most competitors were selling 6 ounce bottles, during ww 2 they had a chance to buy Pepsi and passed.

BackroadJunkie

@tyler267 said:
After watching backroads YouTube I googled Double Cola looks like they are still in business its an old company, I wonder if anyone there would know anything about the token.
I thought this was interesting, the name comes from the fact that before ww2 they sold their product in 12 ounce bottles when most competitors were selling 6 ounce bottles, during ww 2 they had a chance to buy Pepsi and passed.

If you've ever seen the cola wars stuff, Pepsi did the same thing. While Coke was 10 cents a bottle, Pepsi decided to under cut them and sold theirs for 5 cents.

It backfired. Pepsi was regarded as the "inferior" cola (compared to Coke), to the point people would pour Pepsi into Coke bottles and served them to their guests as the "better" cola...

Timbuk3

I like it !!!