Is The ANS Missing an Opportunity to Sell Naming Rights to Their Catalog?
Coinosaurus
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The ANS is currently sponsoring a contest to name their online electronic catalog. The winner gets $100.
It seems to me that they could sell the naming rights to the catalog for a lot of money.
The catalog name is a powerful brand, especially as thousands of users access it frequently to search for items in the collection. The Library Company of Philadelphia has named their's "WolfPac," in honor of Edwin Wolf, a former librarian. The New York Public Library uses "CatNYP." These names might not be familiar to coin collectors, but to users of these institutions they are very familiar.
Why not call the catalog "AnsStack" or something similar and invite sponsorship money at the same time?
Let's turn this around - how much would you pay to name the ANS online catalog? I'll start the bidding at $100.
It seems to me that they could sell the naming rights to the catalog for a lot of money.
The catalog name is a powerful brand, especially as thousands of users access it frequently to search for items in the collection. The Library Company of Philadelphia has named their's "WolfPac," in honor of Edwin Wolf, a former librarian. The New York Public Library uses "CatNYP." These names might not be familiar to coin collectors, but to users of these institutions they are very familiar.
Why not call the catalog "AnsStack" or something similar and invite sponsorship money at the same time?
Let's turn this around - how much would you pay to name the ANS online catalog? I'll start the bidding at $100.
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Comments
I agree that it should be sold to the highest bidder. Something like this should not be given away for free.
Didn't wanna get me no trade
Never want to be like papa
Working for the boss every night and day
--"Happy", by the Rolling Stones (1972)
There is a limit to how much commercialization can be tolerated. I applaud the ANS
for not succumbing to the "let's see how much money we can get" game.