Educate me, please - BIN with a reserve with 99c starting price

I see a fair amount of auctions with a BIN and a 99c starting price. Super-imposed over this is a supposedly secret reserve price.
If the seller wants x dollars why don't they just say so.
I wonder how successful this type of marketing really is. Doesn't seem like the type of thing that would be taught at most business schools. Of course, Ebay must love this approach. Original fees and probably one or more re-lisiting fees.
If the seller wants x dollars why don't they just say so.
I wonder how successful this type of marketing really is. Doesn't seem like the type of thing that would be taught at most business schools. Of course, Ebay must love this approach. Original fees and probably one or more re-lisiting fees.
0
Comments