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New 'Heritage Magazine' Targets World's Top Collectors

I don't think I'll get one for free. image


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Former Frito-Lay International CEO and rare-coin supercollector Jim O'Neal is featured on the cover of the premiere issue of Heritage Magazine for the Intelligent Collector.

The quarterly magazine, hitting mailboxes this month, targets readers pursuing the world's most valuable collectibles, with stories on Hollywood memorabilia (a 1934 "The Black Cat" movie poster that fetched more than $250,000); White House mementos (jewelry being auctioned by former first daughter-in-law Sharon Bush); Civil War collectibles (a sword belonging to Gen. Ulysses S. Grant that sold for $1.67 million); and sports memorabilia (a Lou Gehrig game jersey is expected to sell for up to $400,000).

"The collectibles market is growing at a phenomenal rate, with everything from fine art to comics growing as legitimate investments," says editorial director Hector Cantu. "We'll be providing collectors with solid advice, sales information and interviews so they can make smart decisions when it comes to selling and buying the most sought-after collectibles."

In an exclusive Q&A, O'Neal shows how he's become one of the country's top numismatists. The "born collector" sold his rare U.S. currency collection at auction in 2005. "I had $4 million to $5 million burning a hole in my pocket," O'Neal says. With the proceeds from that sale, he's now built one of the top 20th century gold coin collections.

In the same issue, Sharon Bush, former wife of Neil Bush, talks about a one-of-a-kind Judith Leiber piece she received from former first lady Barbara Bush. Leiber, a world-renowned designer of haute couture handbags, made six small keepsakes resembling the puppies of Millie, the pet springer spaniel of President George H.W. Bush in 1989. Sharon Bush is selling "Millie's Puppy Box" and several other items from her personal jewelry collection at an auction scheduled for December.

The full-color, glossy magazine, with a $9.95 cover price, also includes stories on why more investors are buying fine art; tips on starting a political memorabilia collection; a look at the popular work of American pinup artist Gil Elvgren; and the auction of items from the collection of the Crow Art Partnership in Dallas.

Heritage Magazine, which will have a print run of 50,000, is being delivered to the country's most active and affluent collectors. Subscriptions are available through its web site, www.HeritageMagazine.com. Copies also will be available at coin, sports memorabilia, and fine art shows and events targeted to reach affluent collectors.

Comments

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    LongacreLongacre Posts: 16,717 ✭✭✭
    I used to work at the parent company that owned Frito-Lay. Had I known about O'Neal's collecting interest, I would have dropped him an email.
    Always took candy from strangers
    Didn't wanna get me no trade
    Never want to be like papa
    Working for the boss every night and day
    --"Happy", by the Rolling Stones (1972)
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    << <i>Heritage Magazine, which will have a print run of 50,000, is being delivered to the country's most active and affluent collectors >>



    I got one and all I buy are widgets!image
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    RYKRYK Posts: 35,801 ✭✭✭✭✭
    They did not learn of my exit plan and mistakenly sent me one.
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    IGWTIGWT Posts: 4,975
    -- ""I had $4 million to $5 million burning a hole in my pocket," O'Neal says." --

    That's a lot of corn chips.
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    SeattleSlammerSeattleSlammer Posts: 10,125 ✭✭✭✭✭
    "I had $4 million to $5 million burning a hole in my pocket"

    That's it?
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    LeeGLeeG Posts: 12,162
    Never received my copy so I must be a widget buyer and not a key collector. imageimage
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    CoxeCoxe Posts: 11,139
    It's mainly an advertisement for their multiple divisions to build and retain bidder interest.
    Select Rarities -- DMPLs and VAMs
    NSDR - Life Member
    SSDC - Life Member
    ANA - Pay As I Go Member
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    Love the open post card that we have to subscribe with telling the world what your household income is . I think I will find some other way to sign up ,
    Great magazine for us OCD types though
    Buy the dips!!!
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    CoxeCoxe Posts: 11,139
    Sign up for a subscription? Come on. If they want to hold my attention and get more bidding from folks like me, they will just spam our PO boxes with the "magazine" anyway. Our net worths and incomes are NOTB; they know as much as they need from our bidding and buying patterns.
    Select Rarities -- DMPLs and VAMs
    NSDR - Life Member
    SSDC - Life Member
    ANA - Pay As I Go Member
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    coinkatcoinkat Posts: 24,494 ✭✭✭✭✭
    Mine was losi in the mail...

    this seems to happen frequently...imageimageimage

    Experience the World through Numismatics...it's more than you can imagine.

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    roadrunnerroadrunner Posts: 28,374 ✭✭✭✭✭
    I did like the feature on the pin-up posters.

    roadrunner
    Barbarous Relic No More, LSCC -GoldSeek--shadow stats--SafeHaven--321gold
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    BroadstruckBroadstruck Posts: 30,497 ✭✭✭✭✭
    Jim O'Neal's article made me wonder why there are Budweiser Girls... but NO Frito-Lay Girls? image

    image
    To Err Is Human.... To Collect Err's Is Just Too Much Darn Tootin Fun!

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