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Marketing mega-fail

Maybe I am missing something but who thought it would be a good idea to sell 75% of the pop of a certain variety in one lot? While it was not perfect, SB at least used a dozen auction to sell off their 36-42 proof set hoard.

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Comments

  • RYKRYK Posts: 35,800 ✭✭✭✭✭
    I am going to disagree. It is not a sexy coin or date. I think that the publicity of the large hoard is likely to draw some people in, much more than if the coins were slowly leaked into the market. It may be more like the 1857-S $20's from the SSCA (but less exciting and with less interest/demand).
  • keyman64keyman64 Posts: 15,536 ✭✭✭✭✭
    Interesting. I am not a gold person but I am a variety person. I would have thought it better to sell the 66, the two 65s and five of the best 64s by themselves....then toss the rest of them all together. That way individual collectors and dealers alike could have fought over the top 8 examples in the hoard and probably maximized the sale for them.
    "If it's not fun, it's not worth it." - KeyMan64
    Looking for Top Pop Mercury Dime Varieties & High Grade Mercury Dime Toners. :smile:
  • RYKRYK Posts: 35,800 ✭✭✭✭✭


    << <i>Interesting. I am not a gold person but I am a variety person. I would have thought it better to sell the 66, the two 65s and five of the best 64s by themselves....then toss the rest of them all together. That way individual collectors and dealers alike could have fought over the top 8 examples in the hoard and probably maximized the sale for them. >>


    I am not sure that you would find 8 people to "fight over" the top 8 coins--maybe four.

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