The art of coin photography...or how to make goat look like a Shetland pony

I buy and sell coins (and other items) of every kind but I collect Lincoln cents. I find the series about the most challenging series of them all. Not only do you have grades that range all over the place, you have 3 primary colors, BN, RB and RD. But within that spectrum you have all kinds of variations, in particular the RD's. If you're looking to compile a set of similarly toned RD Lincoln's, be prepared. It's not going to be fast or easy, hence the reason I like them so much.
Which brings me to my post. I like to buy slabbed Lincolns and break them out and put in one of my 3 Dansco's. So I scout around now and then looking for nice coins at reasonable prices. I found this nice '54-S on line the other day and thought it looks pretty nice and the price was reasonable, so I bought it.
But when it arrived, I found this in the package
While I fully understand the desire to show one's coins in the best possible light, there's a fine line that you should avoid crossing because if you do, you'll probably be getting that coin back. And yes, this is the first time I've ever sent a coin back to a seller but I really had no choice.
Comments
Did you not receive a 1954 S PCGS MS66RD Lincoln cent?
Pretty picky. That carbon bee speck shows in both pictures.
Yes, I did. Does it look like the one it the photo? No. Would I have bought it if I had seen it in hand? No. Should the photo represent the coin? Yes. Did this photo represent the coin? No. Does the seller offer 30 day return privileged? Yes. Am I upset at the seller? No. Am I taking advantage of the return policy? Yes.
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