Shield Cents in PCGS Holders

Although I have almost zero interest in post-1964 coins other than my annual Mint Set and Proof Set purchases, I looked at purchasing a 2010-present Shield Cent as it would help complete one of my Registry Sets with the hope of finding one on Ebay real cheap. What I noticed is that every PCGS Shield Cent is placed in the holder with the reverse (Shield) showing on the front of the holder with Lincoln/date on the reverse of the holder. My question is... "Why?" Isn't the Shield reverse just the current standard reverse just like the Memorial reverse was the standard reverse between 1959-2008? Why focus on the Shield reverse with the placement in the holder? I can understand the preference to put the state quarters with the reverse on the holder front as that's a unique characteristic with the date, but the Shield reverse has nothing unique about it. It may be completely trivial in the grand scheme of things, but I'd rather have Lincoln facing the front of the holder.
I love the 3 P's: PB&J, PBR and PCGS.
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BST transactions: dbldie55, jayPem, 78saen, UltraHighRelief, nibanny, liefgold, FallGuy, lkeigwin, mbogoman, Sandman70gt, keets, joeykoins, ianrussell (@GC), EagleEye, ThePennyLady, GRANDAM, Ilikecolor, Gluggo, okiedude, Voyageur, LJenkins11, fastfreddie, ms70, pursuitofliberty, ZoidMeister,Coin Finder, GotTheBug, edwardjulio, Coinnmore, Nickpatton, Namvet69,...
My Complete PROOF Lincoln Cent with Major Varieties(1909-2015)Set Registry
http://www.ebay.com/itm/2010-P...dd2:g:H4sAAOSwDk5TuEjZ
http://www.ebay.com/itm/2010-D...93a:g:C3IAAOxyzpdTjPb0
http://www.ebay.com/itm/2015-D...65e:g:ktsAAOSwZG9WldYJ
http://www.ebay.com/itm/2015-P...d71:g:h20AAOSwZG9WldU4
http://www.ebay.com/itm/2012-D...c0a:g:ITkAAOSwnH1WWlEr
http://www.ebay.com/itm/2013-S...212:g:TDQAAOSw7FRWWmnr
http://www.ebay.com/itm/2011-S...2bd:g:GY0AAOSwf-VWWmkt
BST transactions: dbldie55, jayPem, 78saen, UltraHighRelief, nibanny, liefgold, FallGuy, lkeigwin, mbogoman, Sandman70gt, keets, joeykoins, ianrussell (@GC), EagleEye, ThePennyLady, GRANDAM, Ilikecolor, Gluggo, okiedude, Voyageur, LJenkins11, fastfreddie, ms70, pursuitofliberty, ZoidMeister,Coin Finder, GotTheBug, edwardjulio, Coinnmore, Nickpatton, Namvet69,...
I just did a quick search on "PCGS Shield Cent", and bigger majorit were SHield Side forward...there were exceptions;
http://www.ebay.com/itm/2010-P...dd2:g:H4sAAOSwDk5TuEjZ
http://www.ebay.com/itm/2010-D...93a:g:C3IAAOxyzpdTjPb0
http://www.ebay.com/itm/2015-D...65e:g:ktsAAOSwZG9WldYJ
http://www.ebay.com/itm/2015-P...d71:g:h20AAOSwZG9WldU4
http://www.ebay.com/itm/2012-D...c0a:g:ITkAAOSwnH1WWlEr
http://www.ebay.com/itm/2013-S...212:g:TDQAAOSw7FRWWmnr
http://www.ebay.com/itm/2011-S...2bd:g:GY0AAOSwf-VWWmkt
The last 2 are shield side forward. The labels are reversed also with the reverse label on the forward side. The grade label is on the same side as Lincoln but both are on the reverse.
$109.99 for a 2012 penny. Ouch! If I wanted a MS67RD bad enough, I think it would be cheaper to buy a few 2012 mint sets, send the pennies in for grading and hope for the best and sell the rest.
I may have my work cut out for me to find 1 PCGS Shield Cent for <$10 with lincoln on the forward side.
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With regards to the Lincoln Shield Cent, the best thing to do is contact the PCGS Customer Service Department (1-800-447-8848 or info@pcgs.com) and inquire with a representative as to why it is placed in the holder this way, and, if it can be placed in the holder with Lincoln on the front of the holder.