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Topps can make millions with regional boxes/cases
Sdub
Posts: 736 ✭✭✭
Sorry if this have been discussed before or if it is an actual reality.
Why not make boxes/cases that are regionally or geographically based. Not all of the cards, but somewhere around 10-20% of the cards are going to be players from you local team in that box. If Topps sold cases of 24 boxes that had over 15% hits of Giants, we would pay a premium for that.
My son and I got back into some modern last year, but became disenchanted with the lack of local players (Giants). We love ripping, organizing, sorting and putting sets together, but need that extra incentive if we are going to keep buying worthless modern cards. Buying these cards on E-bay is not the same, and there is no "bonding" going on buying cards with a computer.
At the end of all this ripping (we bought a few cases), we isolated all of the Giants players and put them in a binder. The rest of the cards (7-8K?), are organized by number in storage boxes, but if someone wanted to take them off our hands, that would be fine.
We want to get into basketball, but how many Warriors are we going to get out of a case of Panini. If Panini had a case with 15% Warrior hits, we'd sign up today.
This was all in paragraphs when I wrote it.
Why not make boxes/cases that are regionally or geographically based. Not all of the cards, but somewhere around 10-20% of the cards are going to be players from you local team in that box. If Topps sold cases of 24 boxes that had over 15% hits of Giants, we would pay a premium for that.
My son and I got back into some modern last year, but became disenchanted with the lack of local players (Giants). We love ripping, organizing, sorting and putting sets together, but need that extra incentive if we are going to keep buying worthless modern cards. Buying these cards on E-bay is not the same, and there is no "bonding" going on buying cards with a computer.
At the end of all this ripping (we bought a few cases), we isolated all of the Giants players and put them in a binder. The rest of the cards (7-8K?), are organized by number in storage boxes, but if someone wanted to take them off our hands, that would be fine.
We want to get into basketball, but how many Warriors are we going to get out of a case of Panini. If Panini had a case with 15% Warrior hits, we'd sign up today.
This was all in paragraphs when I wrote it.
Collecting PSA 9's from 1970-1977. Raw 9's from 72-77. Raw 10's from '78-'83.
Collecting Unopened from '72-'83; mostly BBCE certified boxes/cases/racks.
Prefer to buy in bulk.
Collecting Unopened from '72-'83; mostly BBCE certified boxes/cases/racks.
Prefer to buy in bulk.
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With that said, I like the idea. It would force the modern buyer to get creative with how they source their boxes to build a set. I would think that would also cause modern purchasers to possibly give up packs altogether and just go after the factory set - although inserts and parallels have done a good job of that.
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I think this concept was tried in 81-82 Topps Basketball. While I doubt the regional distribution had a direct correlation, it is interesting to point out that it was the last year that Topps Basketball was put out for another 10 or 11 years.
With that said, I like the idea. It would force the modern buyer to get creative with how they source their boxes to build a set. I would think that would also cause modern purchasers to possibly give up packs altogether and just go after the factory set - although inserts and parallels have done a good job of that.
I forgot they did it w/ basketball, but was going to mention that regional distribution was what they did with 1981-82 hockey before they shut down the presses for a couple years until 1984. I am not a fan of that strategy.
I don't see collation being an issue. With technology, I'm sure this can be figured out.
Lots of products have become regionalized/geographically relevant. It's the evolution of marketing. Pepsi and Coke are now putting local sports teams on their products. SBX has a Marshawn Lynch beverage in Seattle. Ford sells a car based on a Texas Ranch. Customers want geographic relevance in their purchases.
Does Wal-Mart and Target sell lots of modern? I would bet the main distribution for cards right now is through Blowout/Dave and Adams/Amazon. Topps could even sell these regional boxes via there own website. So Wal-mart can still gets the same old boxes with a bunch of Marlins that no one in San Diego gives a hoot about.
Who is still buying cards at retail outlets BTW? Just asking, would like to hear.
Collecting Unopened from '72-'83; mostly BBCE certified boxes/cases/racks.
Prefer to buy in bulk.
I'll pick up a blaster every now and then when I want a cheap rip without having to wait for a delivery. Pokemon seems to dominate my local WalMart with at least double the shelf space that all sports combined take up.
Love the idea of single packs in a box that have all local players.
I don't see collation being an issue. With technology, I'm sure this can be figured out.
Lots of products have become regionalized/geographically relevant. It's the evolution of marketing. Pepsi and Coke are now putting local sports teams on their products. SBX has a Marshawn Lynch beverage in Seattle. Ford sells a car based on a Texas Ranch. Customers want geographic relevance in their purchases.
Does Wal-Mart and Target sell lots of modern? I would bet the main distribution for cards right now is through Blowout/Dave and Adams/Amazon. Topps could even sell these regional boxes via there own website. So Wal-mart can still gets the same old boxes with a bunch of Marlins that no one in San Diego gives a hoot about.
Who is still buying cards at retail outlets BTW? Just asking, would like to hear.
Futera (I would argue that they are the premier sports card manufacturer in the world) does put out entire sets/boxes/packs etc. separated by team and it is a successful strategy for them, has been for several years. I don't know that what works for the EPL would work for North American sports though. Futera