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Buy on Heritage, flip on eBay for 2x?

Two Canadian error coins (stuck on foreign planchets) just closed on HA for $176 and $258, respectively.
http://coins.ha.com/itm/canada/world-coins/canada-elizabeth-ii-error-5-cents-1979-ms63-ngc-/a/231452-64357.s
http://coins.ha.com/itm/canada/world-coins/canada-elizabeth-ii-error-25-cents-1978-ms63-ngc-/a/231452-64358.s
The are now offered on eBay for $375 and $475.
http://www.ebay.com/itm/251782649201
http://www.ebay.com/itm/301474870702
Is this an overly optimistic flipper, or do these things happen?
http://coins.ha.com/itm/canada/world-coins/canada-elizabeth-ii-error-5-cents-1979-ms63-ngc-/a/231452-64357.s
http://coins.ha.com/itm/canada/world-coins/canada-elizabeth-ii-error-25-cents-1978-ms63-ngc-/a/231452-64358.s
The are now offered on eBay for $375 and $475.
http://www.ebay.com/itm/251782649201
http://www.ebay.com/itm/301474870702
Is this an overly optimistic flipper, or do these things happen?
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And just to add, the error pieces are a pretty thin market, so it's hard to know how the pricing should be on them.
World Collection
British Collection
German States Collection
It's the curse of limitless ebay free listings .
I'm sure if he doesn't sell the items in a few weeks, he'll take less than 2x. But he has overhead and needs to make a profit too. (In a perfect world,) a buyer should understand that.
In my mind, eBay was sort of a low-end flee-market style of venue while Heritage I perceived as targeting the upper crust of collectors and prices. Purchasing on Heritage and then listing on eBay for twice the price just didn't make any sense to me. Am I wrong in my perceptions?
eBay used to be a way to reach the masses, rather than just serious coin collectors. Not sure if that's the case anymore.
BTW, many years ago, I successfully sold an esoteric US$15,000 item in eBay.
<< <i>All mercantilism is really just flipping, so as long as he isn't misleading his customers, I don't see anything wrong with it.
I'm sure if he doesn't sell the items in a few weeks, he'll take less than 2x. But he has overhead and needs to make a profit too. (In a perfect world,) a buyer should understand that. >>
seems like a very bad business model, buy in a major auction house and pay the juice and then try to find a less sophisticated buyer on ebay to make a profit. pay ebay and transaction fees. you'd do way better finding better sources of materials.
glad I'm not paying my kids school like that
Many dealers buy coins at auction and offer them in their cases at the next show they attend. I see this as the same business model.
Life member #369 of the Royal Canadian Numismatic Association
Member of Canadian Association of Token Collectors
Collector of:
Canadian coins and pre-confederation tokens
Darkside proof/mint sets dated 1960
My Ebay