Website vs Ebay

I have been selling on Ebay for quite a while. Was thinking about jumping over to my own hosted website. In doing my initial research/math I found that ebay fees would essentially pay for the web hosting if the volume of product I was selling didn't change. Has anyone made the jump from Ebay to a private website?
coins are my life
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Ebay has much higher volume and your will sell much more there.
I put all of my super cherry stuff on my website.
Everyone of my ebay customers get a link to my website and business card with their order.