How important is a name?

Jakt

How important do you think an eBay handle is? I'm doing my typical search of the "cards" section listing at cards that I will never be able to afford and notice that a few of the high end sellers put their names in the picture. I have to imagine that after a while people see these auctions and have a subconscious level of trust and credibility with them. Even if they do not put their name within the picture, once I open up the link and see who the seller is, I automatically think, oh, well that makes sense (often happens when I stumble on a Probstein auction).

And is there any type of brand protection once a name has been set up? For instance, 4 Sharp Corners, 707, and Dean's Cards have almost established themselves as a brand. From a legal standpoint, do they have any recourse against a seller using a name with a slight variation to what they have? Would this fall under the "would a reasonable person think it's them" test?

mlbfan2

It's perfectly legal.

Sincerely,
4 Sharp Cornerz

llafoe

That would be Jakt up!

digicat

I think a name can be important.

A few worrisome ebay handles that have been used in the past:

iwontpay
youwontgetpaid
npb
non-paying-bidder


I probably would be cautious buying graded cards from:
carddoctor

TmbrWolf22

I've always thought that sellers include their name in card scans so that other sellers won't use their scans to sell cards. I could be wrong though.

scashaggy

You mean you don't trust:

3 sharp corners
4 dinged corners