Is the U.S. Mint changing their marketing procedures?

Coinsponge

With the new ASE San Francisco set comes what seems to me to be a change from recent marketing procedures. Instead of household and mintage limits they are going to no sales limitations but with a sales time window. I am wondering if we are going to see more of this kind of pattern. Could they do this with the burnished AGE this year? Could this explain whey they haven't announced the sale of them yet? Would this be a better way of doing things?

pf70collector

You would be forcing collectors to buy in a very short window. If they don't have the funds, within a one month time window, I could see this as a bad marketing move. I could see dealers taking great advantage of this.