Any opinions on Memory Lane's OWN IT NOW auction/store?

...it seems like they aren't selling anything.....I am seeing the Rose rookie card that sold last year in REA's auction for $19,000. The seller is trying to get $25,000, but since the market softened a bit since then, he might be hard pressed to just break even on the card......
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M
15 cards. All high grade. SGC 96 33 Sport Kings and US Caramel. "Only" about $13k a card. Seems like an interesing investment lot. Seems like vintage golf still has a long ways to go in terms of maturing.
The 33 Goudey #181 Ruth SGC 96 seems cheap at $75 k. Didn't a PSA 9 of that card sell for $100 k? I'd rather have that than 3 Rose rookies at $25 k each.
They still want the cards but are looking for a steal because there are many desperate dealers.