Nachbar Secret Coin Hoard - Part 3
Dentuck
Posts: 3,819 ✭✭✭
While dining al fresco on a lunch of fried chicken, salad, and sweet iced tea, and browsing through the November 9 issue of Coin World, I noted with interest the Richard Nachbar advert on page 55.
In it, he recounts his experience buying 3,500 pounds of wheat cents back in the early 1990s, and trying to sell them without breaking his back (literally).
He then segued this anecdote into a story about his recent purchase of some 7,400 pounds of state quarters, and his adventures trying to find a buyer (to be continued in the next issue's advert).
My immediate thought was, "Why has Longacre not posted a query about this full-page, full-color advertisement, pondering its efficacy as a means of building a relationship with the reader, and wondering if such folksy story-telling ads, which make no overt attempt to buy, sell, or trade, but simply seem to exist to entertain the reader, are cost-effective in their return on investment."
Momentarily setting aside a slice of Georgia peach pie, I dialed Longacre's Assistant Undersecretary for Online Postings.
"I'm sorry," she told me, "I have no record of that advertisement in the system. Mr. Longacre's November 9 issue of Coin World was just delivered to his office. He's probably dictating this weekend's questions right now, and they should be posted online later in the day."
I was troubled. A numismatic question with marketing, branding, and return-on-investment implications had entered my mind before Longacre had even sent the afternoon's dictation to his secretarial pool?
It was with a heavy frame of mind that I polished off the peach pie and threw a drumstick into my hand-polished ostrich-leather briefcase for my mid-afternoon snack.
In it, he recounts his experience buying 3,500 pounds of wheat cents back in the early 1990s, and trying to sell them without breaking his back (literally).
He then segued this anecdote into a story about his recent purchase of some 7,400 pounds of state quarters, and his adventures trying to find a buyer (to be continued in the next issue's advert).
My immediate thought was, "Why has Longacre not posted a query about this full-page, full-color advertisement, pondering its efficacy as a means of building a relationship with the reader, and wondering if such folksy story-telling ads, which make no overt attempt to buy, sell, or trade, but simply seem to exist to entertain the reader, are cost-effective in their return on investment."
Momentarily setting aside a slice of Georgia peach pie, I dialed Longacre's Assistant Undersecretary for Online Postings.
"I'm sorry," she told me, "I have no record of that advertisement in the system. Mr. Longacre's November 9 issue of Coin World was just delivered to his office. He's probably dictating this weekend's questions right now, and they should be posted online later in the day."
I was troubled. A numismatic question with marketing, branding, and return-on-investment implications had entered my mind before Longacre had even sent the afternoon's dictation to his secretarial pool?
It was with a heavy frame of mind that I polished off the peach pie and threw a drumstick into my hand-polished ostrich-leather briefcase for my mid-afternoon snack.
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Comments
Hands down, Richard Nachbar writes the best coin advertisements in the business, IMHO.
Coin Rarities Online
<< <i>I think that Dentuck can out-Longacre Longacre.
There are precious few people who can come close to out-Longacre-ing Longacre, and Dentuck is one of them.
However, like the tagline in that old commercial, there is still only one original.
Didn't wanna get me no trade
Never want to be like papa
Working for the boss every night and day
--"Happy", by the Rolling Stones (1972)
<< <i>Is it my imagination or do all attorneys suffer from logorrhea and loquaciousness? The eldritch truth with which the sinuous literary reverie of the quest for tchotchke is executed with such alacrity is beyond me.
Another example of a good thesaurus gone bad.
no sir, dictionary.com word of the day e-mails and a good memory.
This is indeed a stunning turn of events. I have a strong feeling Mr. Longacre has been thrown off his game by the curt little verbal exchange he had with Mrs. L the other night on the bucolic country estate. Perhaps all presently happily married numismatists should note the perils of answering such a spousal enquiry as Mr. Longacre reportedly did?
What is now proved was once only imagined. - William Blake
Excellent KentucyJ; word of the day September 13, 2009: meaning - Relating to or typical of the countryside or its people; rustic
<< <i>I thought Nachbar FINALLY retired? >>
Nah. He couldn't get past the idea of waking up in the morning to the smell of coffee instead of dirty copper and silver.
"Everything is on its way to somewhere. Everything." - George Malley, Phenomenon
http://www.americanlegacycoins.com
Thank you ocon4008
"Bucolic' is frequently used on this forum by Mr. Longacre himself. I'm somewhat surprised he hasn't ™ the word
<< <i>This is indeed a stunning turn of events. I have a strong feeling Mr. Longacre has been thrown off his game by the curt little verbal exchange he had with Mrs. L the other night on the bucolic country estate. Perhaps all presently happily married numismatists should note the perils of answering such a spousal enquiry as Mr. Longacre reportedly did?
People are discussing this thread, and how #Longacre was owned by Dentuck, on Twitter.
<< <i>
<< <i>This is indeed a stunning turn of events. I have a strong feeling Mr. Longacre has been thrown off his game by the curt little verbal exchange he had with Mrs. L the other night on the bucolic country estate. Perhaps all presently happily married numismatists should note the perils of answering such a spousal enquiry as Mr. Longacre reportedly did?
People are discussing this thread, and how #Longacre was owned by Dentuck, on Twitter. >>
I'll give Dentuck an A+ for content, but the bloody title of the OP is way to short to be considered Longacreian, IMO.
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BONGO HURTLES ALONG THE RAIN SODDEN HIGHWAY OF LIFE ON UNDERINFLATED BALD RETREAD TIRES
<< <i>
<< <i>This is indeed a stunning turn of events. I have a strong feeling Mr. Longacre has been thrown off his game by the curt little verbal exchange he had with Mrs. L the other night on the bucolic country estate. Perhaps all presently happily married numismatists should note the perils of answering such a spousal enquiry as Mr. Longacre reportedly did?
People are discussing this thread, and how #Longacre was owned by Dentuck, on Twitter. >>
I have to hire some staff on Monday to get on this Twitter thing and see what people are saying about Longacre.
Didn't wanna get me no trade
Never want to be like papa
Working for the boss every night and day
--"Happy", by the Rolling Stones (1972)
<< <i>I have to hire some staff on Monday to get on this Twitter thing and see what people are saying about Longacre.
Twitter is outside your scope, old chap --- it's limited to 140 characters or less!
<< <i>
<< <i>I have to hire some staff on Monday to get on this Twitter thing and see what people are saying about Longacre.
Twitter is outside your scope, old chap --- it's limited to 140 characters or less! >>
I always found it a challenge to make my tweets exactly 140 characters in length.
see: Home Shopping Network
www.brunkauctions.com
What makes Mr. Longacre think twitter would allow a personage of his stature to sign up for twitter without first going through the process to properly verify a celebrity account is in fact what it claims to be?
Perhaps Longacre was still stunned after being peppered by Mrs. Longacre with questions about this numismatics thingy?
You da man, Dentuck. Long live the bard.
I knew it would happen.