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A Cheerio's Sac question.

keetskeets Posts: 25,351 ✭✭✭✭✭
Did the Mint advertise this distribution prior to release or was it kept as secret as possible until the cereal was on the shelves?? I missed out on the oppurtunity to find one of these Dollars as much as anything else because I never heard about it and don't generally eat Cheerio's. I'm more of a Lucky Charms and Raisin Bran guy myself!!!

Absent any pre-release notice, where would you have been most likely to find a Cereal Sac??

Al H.

Comments

  • BroadstruckBroadstruck Posts: 30,497 ✭✭✭✭✭
    I just recall they showed up on the shelves of Walmart with no promotion from the Mint or General Mills.

    I could be wrong... but I ate my way through a dozen boxes and never found a Sac! image
    To Err Is Human.... To Collect Err's Is Just Too Much Darn Tootin Fun!
  • it was a secret to me. we did buy a box when we saw the coin on the front though. we were buying cheerios for kids snacks anyway. we got the cent. good thing too. we were so broke back then i can guarantee the dollar would have been spent. image

    still have the cent in original wrapper.
  • keetskeets Posts: 25,351 ✭✭✭✭✭
    yeah, the Cent seems to show up at the local shop a few times a year, but so far no Dollars.

    now to the real question, what ceral do you like??
  • BroadstruckBroadstruck Posts: 30,497 ✭✭✭✭✭


    << <i>now to the real question, what ceral do you like?? >>



    imageimage

    They had better SAC's inside imageimageimage
    To Err Is Human.... To Collect Err's Is Just Too Much Darn Tootin Fun!
  • TwoSides2aCoinTwoSides2aCoin Posts: 44,618 ✭✭✭✭✭
    image

    image
    I got mine in a trix box called eBay.
    They got a lot of trix up their sleeve.
  • My family tears up Honey Nut Cheerios by the boxful, and I can honestly say that I don't even remember the promotion when it was happening. Did they have the giveaways in the Honey Nut Cheerios as well, or just the regular boxes? Does anyone remember?

    Given my luck, I probably got one and spent it on a pack of Juicy Fruit.image
    "College men from LSU- went in dumb, come out dumb too..."
    -Randy Newmanimage
  • baddogssbaddogss Posts: 1,306 ✭✭✭✭✭


    << <i>Did the Mint advertise this distribution prior to release or was it kept as secret as possible until the cereal was on the shelves?? I missed out on the oppurtunity to find one of these Dollars as much as anything else because I never heard about it and don't generally eat Cheerio's. I'm more of a Lucky Charms and Raisin Bran guy myself!!!

    Absent any pre-release notice, where would you have been most likely to find a Cereal Sac??

    Al H. >>



    I believe they were advertised and everyone knew there were dollars in some of the boxes. But, what no one knew until years later is that the SACS in those cereal boxes were patterns! That's what makes them so valuable.
    Thank you PCGS for the Forums! ANA # 3150931 - Successful BST with: Bah1513, ckeusa, coin22lover, coinsarefun, DCW, guitarwes, SLQ, Sunshine Rare Coin, tmot99, Tdec1000, dmarks, Flatwoods, Wondercoin, Yorkshireman
    Sugar magnolia blossoms blooming, heads all empty and I don't care ...
  • duck620duck620 Posts: 1,032 ✭✭✭✭
    No Promotion At All.image
  • 19Lyds19Lyds Posts: 26,492 ✭✭✭✭


    << <i>No Promotion At All.image >>



    I remember the promotion.

    The US Mint was promoting the release of the "New" Golden Sacajawea Dollar on TV commercials and General Mills was promoting the 1 cent coin in every box along with every 2,000th box (for the year 2000) as having one of the "New" golden Sacajawea Dollars in them.
    I decided to change calling the bathroom the John and renamed it the Jim. I feel so much better saying I went to the Jim this morning.



    The name is LEE!
  • BroadstruckBroadstruck Posts: 30,497 ✭✭✭✭✭


    << <i>

    << <i>No Promotion At All.image >>



    I remember the promotion.

    The US Mint was promoting the release of the "New" Golden Sacajawea Dollar on TV commercials and General Mills was promoting the 1 cent coin in every box along with every 2,000th box (for the year 2000) as having one of the "New" golden Sacajawea Dollars in them. >>



    I don't watch much television image
    To Err Is Human.... To Collect Err's Is Just Too Much Darn Tootin Fun!
  • baddogssbaddogss Posts: 1,306 ✭✭✭✭✭
    and you could get them all day long as change from Wally World.
    Thank you PCGS for the Forums! ANA # 3150931 - Successful BST with: Bah1513, ckeusa, coin22lover, coinsarefun, DCW, guitarwes, SLQ, Sunshine Rare Coin, tmot99, Tdec1000, dmarks, Flatwoods, Wondercoin, Yorkshireman
    Sugar magnolia blossoms blooming, heads all empty and I don't care ...
  • farthingfarthing Posts: 3,294 ✭✭✭
    I remember the promotion as well. Of course I live in the hometown of General Mills so it was well advertised locally.
    R.I.P. Wayne, Brad
    Collecting:
    Conder tokens
    19th & 20th Century coins from Great Britain and the Realm
  • TwoSides2aCoinTwoSides2aCoin Posts: 44,618 ✭✭✭✭✭


    << <i>No Promotion At All.image >>



    A quick run down...

    General Mills asked the mint if they could get some sackies for the promotion of the NEW MILLENNIUM.
    The mint director said "Okay". They packaged them for General Mills and sent them out.

    This particular die, was found to have too much detail unfavorable by those in power. The tool and die guys were instructed to shave off the cross feathers in the tail. The regular minting began and only a few Boldly Detailed Tail Feather designed coins flew the coup , if you will.

    The promotion by General Mills was a free cent with a few lucky winners receiving the new dollar.
    And that's how fast time flies.
  • CaptHenwayCaptHenway Posts: 32,761 ✭✭✭✭✭
    I read about it in Coin World several weeks before they came out. Don't remember seeing anything in the regular press about it, but you must remember that the world was going crazy back then worrying about the Y2K computer disaster that was going to destroy us all. People were buying dried food and generators and tons and tons of gold and silver. I am sure that press releases were sent out by General Mills and/or the U.S. Mint, but they probably got lost in the chaos.

    All Cheerios flavors were involved in the promotion.

    Of course I went to our local Jewel store on Jan. 1 and bought a box. Got the lone cent. Still have the box with the promotional info on it.

    TD
    Numismatist. 50 year member ANA. Winner of four ANA Heath Literary Awards; three Wayte and Olga Raymond Literary Awards; Numismatist of the Year Award 2009, and Lifetime Achievement Award 2020. Winner numerous NLG Literary Awards.
  • RWBRWB Posts: 8,082
    The collaboration with Wal-Mart and General Mills was publicized by the Mint and most main stream news media. The purpose of the promotions was to get the new coin in the hands and thoughts of consumers. Neither program lasted very long because they were designed to be short, attention grabbing events.

    If you go to your local library and search the newspaper databases, you’ll find lots of references. Here’s an excerpt from one dated March 14, 2000 from the Washington Post:

    To encourage use of the golden dollar, the Mint this month launched a $40 million advertising campaign featuring the dollar- bill George Washington, who makes the pitch on television, radio and the Internet that the dollar coin is convenient to use. Actors play Washington in different scenes, but all use George's face--lifted off the greenback and brought to life by computer animation. The TV spots are aimed at urban-suburban dwellers ages 18 to 49, the group the Mint needs to accept the coin.

    The ad campaign follows the stashing of golden dollars in boxes of Cheerios and in the cash registers at 3,000 Wal-Mart stores. When the Mint shipped the dollar coins to Wal-Mart, the agency also sent a promotional mailing to 90 million households in the neighborhoods around the stores.
    "That lit a fuse on the first day those coins hit the market," Diehl said. "Most of the stores I heard about sold out of their first 10-day to two-week supply in a matter of a few days. Some stores were out within a few hours. . . .

    "It generated literally thousands of local newspaper, radio and television stories because of the lines forming at the Wal-Mart stores. And when the Wal-Mart stores ran out, people began calling their banks," Diehl said.

    By Feb. 11, two weeks after the first coins were in circulation, the Mint received 12,600 orders from banks around the country, he said.

  • keetskeets Posts: 25,351 ✭✭✭✭✭
    i remember the promotion where WalMart had the coins at the registers, i guess i missed the cereal part of it.
  • CaptHenwayCaptHenway Posts: 32,761 ✭✭✭✭✭


    << <i>

    << <i>No Promotion At All.image >>



    A quick run down...

    General Mills asked the mint if they could get some sackies for the promotion of the NEW MILLENNIUM.
    The mint director said "Okay". They packaged them for General Mills and sent them out.

    This particular die, was found to have too much detail unfavorable by those in power. The tool and die guys were instructed to shave off the cross feathers in the tail. The regular minting began and only a few Boldly Detailed Tail Feather designed coins flew the coup , if you will.

    The promotion by General Mills was a free cent with a few lucky winners receiving the new dollar.
    And that's how fast time flies. >>



    The part about the design change is wrong.

    I spoke with the designer, Thomas Rogers, and he told me that late in the design process he made the decision to remove the details from the tail feathers to make them appear "white" as they do on the tail of a live eagle. In heraldry, different line patterns signify different colors. He removed the angled lines from the tail feathers to remove the appearance of color.

    Whet he did not know was that somebody in the promotions department had ordered a quantity of coins to be struck to be shipped to General Mills. The coining department did so from an intermediate, or pattern as some say, pair of dies. He was unaware of this striking when he made his final design change.

    When I went to a press conference held for the vending machine industry here in Chicago in October of 1999, they had several of the coins on hand. I got to examine one, made mental notes out of force of habit, and later when I got some circulating coins at Wal-Mart in January of 2000 said "Hey! they changed the tail feathers." I wrote about it in COINage magazine in that year.

    Tom DeLorey
    Numismatist. 50 year member ANA. Winner of four ANA Heath Literary Awards; three Wayte and Olga Raymond Literary Awards; Numismatist of the Year Award 2009, and Lifetime Achievement Award 2020. Winner numerous NLG Literary Awards.
  • baddogssbaddogss Posts: 1,306 ✭✭✭✭✭


    << <i>

    << <i>

    << <i>No Promotion At All.image >>



    A quick run down...

    General Mills asked the mint if they could get some sackies for the promotion of the NEW MILLENNIUM.
    The mint director said "Okay". They packaged them for General Mills and sent them out.

    This particular die, was found to have too much detail unfavorable by those in power. The tool and die guys were instructed to shave off the cross feathers in the tail. The regular minting began and only a few Boldly Detailed Tail Feather designed coins flew the coup , if you will.

    The promotion by General Mills was a free cent with a few lucky winners receiving the new dollar.
    And that's how fast time flies. >>



    The part about the design change is wrong.

    I spoke with the designer, Thomas Rogers, and he told me that late in the design process he made the decision to remove the details from the tail feathers to make them appear "white" as they do on the tail of a live eagle. In heraldry, different line patterns signify different colors. He removed the angled lines from the tail feathers to remove the appearance of color.

    Whet he did not know was that somebody in the promotions department had ordered a quantity of coins to be struck to be shipped to General Mills. The coining department did so from an intermediate, or pattern as some say, pair of dies. He was unaware of this striking when he made his final design change.

    When I went to a press conference held for the vending machine industry here in Chicago in October of 1999, they had several of the coins on hand. I got to examine one, made mental notes out of force of habit, and later when I got some circulating coins at Wal-Mart in January of 2000 said "Hey! they changed the tail feathers." I wrote about it in COINage magazine in that year.

    Tom DeLorey >>



    Hey Tom, if you only knew then what we know now ... oh well!
    Thank you PCGS for the Forums! ANA # 3150931 - Successful BST with: Bah1513, ckeusa, coin22lover, coinsarefun, DCW, guitarwes, SLQ, Sunshine Rare Coin, tmot99, Tdec1000, dmarks, Flatwoods, Wondercoin, Yorkshireman
    Sugar magnolia blossoms blooming, heads all empty and I don't care ...
  • sumnomsumnom Posts: 5,963 ✭✭✭
    I too remember their being a promo campaign.
  • TwoSides2aCoinTwoSides2aCoin Posts: 44,618 ✭✭✭✭✭
    Thank you for the clarification on when the design change came and how the "intermediate" strikes came to be, TD. It seems a bit odd that late in the design process a coin could have already been struck several times and then released. I do not know how this works in the mint so much of the missing information is mystery to a lot of us.
    I'm almost afraid to call it a pattern. We've been down this road before.
  • tahoe98tahoe98 Posts: 11,388 ✭✭✭


    << <i>I just recall they showed up on the shelves of Walmart with no promotion from the Mint or General Mills.

    I could be wrong... but I ate my way through a dozen boxes and never found a Sac! image >>





    ...........sure, but you are heart healthier now!!!image
    "government is not reason, it is not eloquence-it is a force! like fire, it is a dangerous servant and a fearful master; never for a moment should it be left to irresponsible action." George Washington
  • BroadstruckBroadstruck Posts: 30,497 ✭✭✭✭✭
    image
    To Err Is Human.... To Collect Err's Is Just Too Much Darn Tootin Fun!
  • lasvegasteddylasvegasteddy Posts: 10,432 ✭✭✭
    a little side note...this is my uncle's artwork here out of st.louis ralston purina...go figuire "freakies" are a kidwell thing
    image
    everything in life is but merely on loan to us by our appreciation....lose your appreciation and see


  • Can someone help me understand why there's even a market for these Cheerio's Sacs?
  • lasvegasteddylasvegasteddy Posts: 10,432 ✭✭✭
    <<<Can someone help me understand why there's even a market for these Cheerio's Sacs? >>>

    no more then 5,500 mintage

    reported by the us mint that dies had to be altered after this short production run

    a true modern rarity and toss in survival issues as most presumably were spent....makes them highly marketable

    what are the pop's known...like 30?
    everything in life is but merely on loan to us by our appreciation....lose your appreciation and see


  • eCoinquesteCoinquest Posts: 1,511 ✭✭✭
    There is a legitimate difference in these coins, done by the US Mint, legally. They are not like the "First Strike" and "First Day of Issue" crap all over now. These are really rare. Check em' out at www.smalldollars.com for more info.
  • Wasn't aware of that difference...thanks for the info, gentlemen. image
  • adamlaneusadamlaneus Posts: 6,969 ✭✭✭
    Even after the fact, knowing what a Cheerios sac is worth.

    If I were to go back in time with that knowledge...

    I'm not certain i'd buy 2,000 boxes of that cereal for an even-money chance of finding one.

    Why isn't the "Freakies" cereal part of my distant childhood memory? It is at about the right time. I don't understand how I missed such a thing.

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