Donruss Americana...

Guru

Okay, now that I've recovered from everything. Last week my wife purchased a box of this stuff for me for like $5.95. We are pretty sure now it was mismarked. But, I saw a box there today (Wal-Mart) for $9.99. Didn't get it, but thought I'd share this information incase anyone is interested.
I do not promote pack searching. You can't really search packs if you get a blaster box. But, one thing I did notice about the packs that had the memoribilia in them, they definitely were heavier when you hold them and they are packaged in such a way that you can definitely tell there's something in there.
Just thought I'd pass the information along. Looks like Donruss did a crappy job of trying to hide them in packs.

NBAFan

Hobby Boxes have the packs sealed in plastic cases and you either get an auto, memorabilia, or auto'd memorabilia per pack. I haven't heard of any great memorabilia pulls from Retail or Blaster Boxes either.

Guru

I pulled a Travolta personally worn shirt piece. Not very impressed at all. Even the common cards kinda stunk. But, I will say it was nice to have something to open.

gumbyfan

I ripped two hobby packs of this junk at $40/pack. I pulled a Tippi Hedren dress piece #/500 and an unnumbered Shirley Jones dress piece.

If I recall correctly, my base cards included Stacy Kiebler, Mike Huckabee, Molly Shannon, Ultimate Warrior, Vince Neil & Richard Kiel

Be happy with your Travolta!

Edited to add: I would've loved this cheesemo hit:

Leiascards

I can tell you the regular retail packs have a filler card in them, Picked up 2 that were obviously thicker. The one blaster I had had one pack that was noticibly thicker as well and it was memorbilia card. So I would assume these are like the Blasters of Donruss Threads and Absolute Memorbilia.