US Mint commercial... biting the hand that feeds them
nycounsel
Posts: 1,229 ✭✭
I've seen a few of these Mint commercials "Someone you love may be a numismatist, who needs your help."
At first I thought they were kind of amusing, but really, they are portraying coin collectors as if they were "special."
Coin collectors have it hard enough as it is- do we really need the Mint to play into negative stereotypes about coin collectors?
They should be trying to enourage NEW collectors, not contribute to alienating those who are already in the hobby.
At first I thought they were kind of amusing, but really, they are portraying coin collectors as if they were "special."
Coin collectors have it hard enough as it is- do we really need the Mint to play into negative stereotypes about coin collectors?
They should be trying to enourage NEW collectors, not contribute to alienating those who are already in the hobby.
Dan
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its supposed to be humorous and most can see that i think.
coin collectors most of all should recognize that.
I wonder if this is really Russ with a nice hairdo.....
The Knack
theres 4 minutes i,ll never get back.
Russ, NCNE
But still... I think they could have found a way to make a light-hearted ad without insulting the very people whose premiums pay for the ads.
Those commercials certainly don't encourage someone who isn't already a collector to join the hobby.
So a big thumbs down as far as I'm concerned.
And NumisEd, wherever he may be.
Doggedly collecting coins of the Central American Republic.
Visit the Society of US Pattern Collectors at USPatterns.com.
There oughta be a law against irresponsible spending in our government.
<< <i>I think the commercials are funny. Face it, we are "special".
Funny you say. Subliminal advertising is banned in some European
countries but not in the US. The commercials we see are racist, anti American,
anti white male and belittle the principles of morality. While you laugh
the young are programed and we must answer to them.
<< <i>
<< <i>I think the commercials are funny. Face it, we are "special".
Funny you say. Subliminal advertising is banned in some European countries but not in the US. The commercials we see are racist, anti American, anti white male and belittle the principles of morality. While you laugh the young are programed and we must answer to them. >>
Run, Run, the sky is falling!!!
<< <i>The fact that the U.S. Mint is using tax dollars (paying the networks to advertise ?)... to tell the world that coin geeks are "special" is not a waste of tax dollars. But who watches T.V. ? People that are too dumb to realize the waste of tax dollars.
Have you thought about the mint's business model here? Advertising doesn't cost, it pays. --Jerry
<< <i>At first I thought they were kind of amusing, but really, they are portraying coin collectors as if they were "special." >>
I feel the same way. I'm not offended by them, but you're right... what was kind of funny the first time is kind of annoying after a while. Like we're a buncha "special" kids on the short bus.
(Of course, there is a grain of truth there... and the truth hurts.)
Russ, NCNE
<< <i>
<< <i>The fact that the U.S. Mint is using tax dollars (paying the networks to advertise ?)... to tell the world that coin geeks are "special" is not a waste of tax dollars. But who watches T.V. ? People that are too dumb to realize the waste of tax dollars.
Have you thought about the mint's business model here? Advertising doesn't cost, it pays. --Jerry >>
We are a few dollars in debt. We ought not spend what we don't have
The ads are clearly not marketing to collectors, but to people that may buy gifts for collectors. I don't imagine that the ads will pay off, or that anyone will ever know if they did.
Those commercials certainly don't encourage someone who isn't already a collector to join the hobby.
That's a good point. IMHO, creating new collectors should be the primary goal of the ads.
Doggedly collecting coins of the Central American Republic.
Visit the Society of US Pattern Collectors at USPatterns.com.
<< <i>The mint doesn't use tax dollars.
Russ, NCNE >>
Okay, general funds or whereever they come from. It's money that ought not be spent
... Let's get technical
<< <i>A very clever short film.....................The Coin Hunter
I wonder if this is really Russ with a nice hairdo.....
That one hurt my brain.
The Knack cracked me up
.
CoinsAreFun Toned Silver Eagle Proof Album
.
Gallery Mint Museum, Ron Landis& Joe Rust, The beginnings of the Golden Dollar
.
More CoinsAreFun Pictorials NGC
<< <i><< The mint doesn't use tax dollars.
Russ, NCNE >>
Okay, general funds or whereever they come from. It's money that ought not be spent
... Let's get technical >>
There's nothing "technical" about it. The mint uses no tax funds, and generates a profit each year.
Russ, NCNE
Russ - The Mint has a government-granted monopoly. "Making a profit" isn't enough. They should be maximizing profits.
Doggedly collecting coins of the Central American Republic.
Visit the Society of US Pattern Collectors at USPatterns.com.
<< <i>There's nothing "technical" about it. The mint uses no tax funds, and generates a profit each year.
Russ - The Mint has a government-granted monopoly. "Making a profit" isn't enough. They should be maximizing profits. >>
Not the issue. The issue was that they were wasting tax dollars advertising when, in fact, there are no tax dollars involved. Compared to the rest of the Federal government, the US Mint is a profit generating machine.
Russ, NCNE
by taxes. The coins they sell amount spit in the bucket.
The profits and losses all go to the bottom line of the Federal Government. If the ads are a loser, it has a negative impact on the government's bottom line, which impacts taxes. So yes, tax dollars are involved.
Doggedly collecting coins of the Central American Republic.
Visit the Society of US Pattern Collectors at USPatterns.com.
<< <i>The US Mint is not a profit making operation. It is totally funded
by taxes. >>
Uh, okay. Ever heard of seignorage?
Russ, NCNE
<< <i>The US Mint is not a profit making operation. It is totally funded
by taxes. The coins they sell amount spit in the bucket. >>
Not true .. Suggest you study their annual reports.
<< <i>
<< <i>The US Mint is not a profit making operation. It is totally funded by taxes. The coins they sell amount spit in the bucket. >>
Not true .. Suggest you study their annual reports. >>
Everyone who cares has done this with the same red ink conclusion.
I think they could have found a way to make a light-hearted ad without insulting the very people whose premiums pay for the ads.
The ads are clearly not marketing to collectors, but to people that may buy gifts for collectors. I don't imagine that the ads will pay off, or that anyone will ever know if they did.
It's mostly collectors who buy from the Mint, including things like $20 worth of quarters for $35, or $1500 worth of platinum for $1950.
It really would be better if the Mint were to make an advertisement letting people know of the products that exist, and that those products are "special" instead of suggesting that those who collect them are.
Increase the collector base, don't marginalize the existing one.
<< <i>
I think they could have found a way to make a light-hearted ad without insulting the very people whose premiums pay for the ads.
The ads are clearly not marketing to collectors, but to people that may buy gifts for collectors. I don't imagine that the ads will pay off, or that anyone will ever know if they did.
It's mostly collectors who buy from the Mint, including things like $20 worth of quarters for $35, or $1500 worth of platinum for $1950.
It really would be better if the Mint were to make an advertisement letting people know of the products that exist, and that those products are "special" instead of suggesting that those who collect them are.
Increase the collector base, don't marginalize the existing one. >>
Good point nycounsel.
Problem is, most commercial watchers are a part of the so called "critcal mass" during any one advertising cycle/time slot.
They need to "feel special" about a product that they are aware of, but do not really feel comfortable owning.
The Mint's strategy? Even newbies can become numismatists when they buy direct from the U.S. Mint.
lighten
up.
<< <i>3 words: lighten up. >>
Your epitaph perhaps or a meaningless message to the living.
How empty and worthless it is. So void and unbecoming.
Can you be rich and poetic? Can you in some less shallow way
tell us what what you truely mean.
<< <i>
<< <i>3 words: lighten up. >>
Your epitaph perhaps or a meaningless message to the living.
How empty and worthless it is. So void and unbecoming.
Can you be rich and poetic? Can you in some less shallow way
tell us what what you truely mean. >>
Epitaph???
Hope this helps......Linky
</FONT>x
<< <i><FONT style="BACKGROUND-COLOR: #c0c0c0">
</FONT> >>
What are you talking about??
You seem like a provocateur.
Go to bed already!!
<< <i>Are you here on two differnt names?? >>
Just ask my brother, Hyperion that question.
We buy and sell coins under dual personalities.
Dammit Jim, I'm a numismatist!!!
Post haste....we have been foiled by someone who calls himself pb2y.
Why won't he bed himself down.
These intellectuals says the darndest things.
Where's Bear when you need some sage wisdom???
a time fool us. You will be quite well known soon.
<< <i>
<< <i>Are you here on two differnt names?? >>
Just ask my brother, Hyperion that question.
We buy and sell coins under dual personalities.
Dammit Jim, I'm a numismatist!!!
Post haste....we have been foiled by someone who calls himself pb2y.
Why won't he bed himself down.
These intellectuals says the darndest things.
Where's Bear when you need some sage wisdom???
you calling me an alt, ponk?
<< <i>
<< <i>
<< <i>Are you here on two differnt names?? >>
Just ask my brother, Hyperion that question. We buy and sell coins under dual personalities. Dammit Jim, I'm a numismatist!!! Post haste....we have been foiled by someone who calls himself pb2y. Why won't he bed himself down. These intellectuals says the darndest things. Where's Bear when you need some sage wisdom???
you calling me an alt, ponk? >>
No and worst. Two imposters burning both ends of the candel.
butt out of this phony fish trip