Fleer issued "in action" card sets from the mid-1970s to the late-1980s. Individual players weren't named on the cards. The sets usually had two cards per team, one for the "Offense" in action, and one for the "Defense" in action. They are popular with team and individual player collectors, since alot of popular players are identifiable on the cards, and PSA does allow them to be put in individual player sets on the registry.
Fleer most likely did not have a NFLPA license so they couldn't do individual players. So for all practical purposes, 1989 is to football what 1981 was to baseball (when Topps lost their monopolies in those sports).
IIRC, Fleer had the licence to use the logos (which is why those cards feature unaltered helmets and came packaged with stickers of the helmets and team logos), while Topps had the licence to depict individual players by name. Instead of compromising, Topps stuck us with years of photos of Fred Cox looking like he had a huge grape on his head (that's a Kit Keifer line, but I always liked it.)
Fleer's In Acton cards got better in later years, using whiter card stock, like their Baseball and Basketball cards from the 80's.
BobaFett72
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Steve
Dimes: 54S, 53P, 50P, 49S, 45D+S, 44S, 43D, 41S, 40D+S, 39D+S, 38D+S, 37D+S, 36S, 35D+S, all 16-34's
Quarters: 52S, 47S, 46S, 40S, 39S, 38S, 37D+S, 36D+S, 35D, 34D, 32D+S
74 Topps: 37,38,46,47,48,138,151,193,210,214,223,241,256,264,268,277,289,316,435,552,570,577,592,602,610,654,655
1997 Finest silver: 115, 135, 139, 145, 310
1995 Ultra Gold Medallion Sets: Golden Prospects, HR Kings, On-Base Leaders, Power Plus, RBI Kings, Rising Stars
Fleer's In Acton cards got better in later years, using whiter card stock, like their Baseball and Basketball cards from the 80's.