Home Sports Talk

The business side of the Colts-Pats game

CBS is expecting around 30 million viewers, a 50% increase in TV ratings over what Sunday afternoon games usually get.
A 30 second commercial will cost $500,000 which advertisers consider a steal considering the Super Bowl usually sells for $2.7 million
for 30 seconds. All available commercial time slots have been sold.

Peyton Manning will appear in commercials for Mastercard touting the brands Priceless Pep Talks campaign. In the commercial he will
appear on the practice field with advice on dealing with not having rock-hard abs.

Snickers, in addition to having commercials will have ad characters at the stadium for a tailgating party and giveaways.

Comments

Sign In or Register to comment.