Coins advertising on the rise?

Mesquite

Been a subscriber to Aviation History (the magazine) for quite a few years. Generally there are no gems advertised and only one or two adds per issue for coins (Morgan’s and/or Walkers mostly, or gold and/or silver Eagles). Today I received the January 2008 issue and there are two Stauer adds for - diamonds - and - emeralds, a World Wide Precious Metals add for Morgan’s and $10 Indians, an Eastern Numismatics add selling NGC-graded commemorative dollars, two First Federal Coin Corp. adds for - Morgan’s - gold Eagles, and a New York Mint add selling NGC-graded Australian Koalas. Seven adds for coins or gems. Interesting. I wonder if the magazine sought out these new advertisers, or if the advertisers sought out the magazine?

cladking

Thanks for the info.

It's a surprising numismatic presense in a mostly unrelated specialty.

291fifth

History buffs probably have been shown to be good prospects for coin sales. This is an advertising attempt to reach that market.

Steve27

It looks like dealers are getting desperate.

Mesquite

It may be that this is a fluke, what with the holidays coming. However, advertising may reflect current events to a large degree I suppose. Has the devaluation of the dollar created an increased window of opportunity for those who specialize in "alternative investments"? Or, as 2915th suggests, do we baby boomers simply represent to these companies a new and historically untapped market? Maybe both. I'd be interested in hearing if others have seen a notable shift in advertising.

Coxe

<< <i>History buffs probably have been shown to be good prospects for coin sales. This is an advertising attempt to reach that market. >>



That and the fact that the subscriber base likely is a fertile group who collected coins as kids and now have the money to return in a bigger way to the hobby and the inclination just needs to be tapped. There were millions of (mainly) boys in the 1950s through early 1970s who did penny boards and more. A lot of them returned and are returning to the hobby, a lot on this forum. There is a dealer goldrush to find them and their money.