PCGS MS-68 Goodacre Sac sells for $1,200 at Heritage

The previous 3 ebay sales for a PCGS MS-68 Goodacre were $860.00, $676.00, and $910.00 respectively. Are Heritage bidders just blindly loyal, is this an inefficient market, or is there something else at work here? The auction was started at $700.00 and the first bidder bid $1,100.00. What gives?
Goodacre Link
Goodacre Link
Q: Are You Printing Money? Bernanke: Not Literally
I knew it would happen.
I knew it would happen.
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Comments
Getting 5,000 Presentation dollars is a nice way for Goodacre to be compensated. It also benefits the numismatic community better than just paying the artist in money.