Owning the Falcons opens doors for NFL business relationships
Michigan
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in Sports Talk
A nice deal if you can get it. 
Home Depot has football fever. The home-improvement retailer says it's entered a multi-year marketing partnership with the National Football League, making it the "official home improvement sponsor" of the NFL. The deal includes marketing rights to the Super Bowl, Pro Bowl, community affair activities and NFL Network-related programming.
Home Depot, which also serves as the official postgame sponsor of NFL Network's eight regular season games, has the rights to NFL Kickoff, NFL Playoffs, the next three Super Bowls and the 2007 through 2009 Pro Bowls.
Home Depot has football fever. The home-improvement retailer says it's entered a multi-year marketing partnership with the National Football League, making it the "official home improvement sponsor" of the NFL. The deal includes marketing rights to the Super Bowl, Pro Bowl, community affair activities and NFL Network-related programming.
Home Depot, which also serves as the official postgame sponsor of NFL Network's eight regular season games, has the rights to NFL Kickoff, NFL Playoffs, the next three Super Bowls and the 2007 through 2009 Pro Bowls.
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