Is Heritage's "Buy Now" a real offer?

I haven't paid that much attention to them before, but I see several coins from the LB auction that ...appear... to be for sale at fixed price on the archives. Do they do that?
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Worry is the interest you pay on a debt you may not owe.
"Paper money eventually returns to its intrinsic value---zero."----Voltaire
"Everything you say should be true, but not everything true should be said."----Voltaire
roadrunner
Guess I should amend to "even if not so marked."
roadrunner
<< <i> The only downside is that these are the coins that all floor bidders passed on based on the reserve prices.
roadrunner >>
The other downside is that Heritage applies auction (no return) rules to these coins, or will try to stick you with a BS restocking fee.
Been there-done that!
I think that if you are on the ground at the show and well-connected, there may be ways to negotiate for these coins. At home, in many or most cases, the "buy now" seems like another opportunity for you to get "stuck".