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Mighty Ducks No More
Axtell
Posts: 10,037 ✭✭
in Sports Talk
"The NHL team will take the ice next season as the Anaheim Ducks, wearing new uniforms with different colors and a redesigned logo.
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The makeover cuts the team's final remaining ties to former owner The Walt Disney Co., which sold the Ducks last year to Orange County residents Henry and Susan Samueli.
The team kept Ducks in its nickname after a poll of season ticketholders.
"A brand image is so hard to build," Henry Samueli said. "If you have to change the name, then you're wiping out 13 years of brand history, not only in Orange County but in the whole country."
The new logo is the word "Ducks" in gold with white trim and orange shadowing superimposed on a black background. The capital "D" resembles a webbed foot, and the spacing inside the "D" is an arrow pointing toward the rest of the word.
Black and gold replace purple and teal as the team's main colors, with orange and white serving as accents.
"I really love the new look and thank the Samuelis for giving me a chance to have input on the design," winger Teemu Selanne said.
Home uniforms will feature black jerseys and socks with gold, white and orange stripes. On the road, the Ducks will wear white jerseys and socks with gold, black and orange stripes.
Disney owned the franchise from its inception in 1993 and named the team after its movie, "The Mighty Ducks."
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The makeover cuts the team's final remaining ties to former owner The Walt Disney Co., which sold the Ducks last year to Orange County residents Henry and Susan Samueli.
The team kept Ducks in its nickname after a poll of season ticketholders.
"A brand image is so hard to build," Henry Samueli said. "If you have to change the name, then you're wiping out 13 years of brand history, not only in Orange County but in the whole country."
The new logo is the word "Ducks" in gold with white trim and orange shadowing superimposed on a black background. The capital "D" resembles a webbed foot, and the spacing inside the "D" is an arrow pointing toward the rest of the word.
Black and gold replace purple and teal as the team's main colors, with orange and white serving as accents.
"I really love the new look and thank the Samuelis for giving me a chance to have input on the design," winger Teemu Selanne said.
Home uniforms will feature black jerseys and socks with gold, white and orange stripes. On the road, the Ducks will wear white jerseys and socks with gold, black and orange stripes.
Disney owned the franchise from its inception in 1993 and named the team after its movie, "The Mighty Ducks."
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