Topps Card Business doing well under new MLB agreement.
ndleo
Posts: 4,150 ✭✭✭✭✭
Here is an interesting blurb from the Topps earnings report:
Also within Entertainment, U.S. sports cards sales demonstrated continued year-over-year improvement as the Company generated strong initial sell-in under its new agreement with the Major League Baseball Players' Association and Major League Baseball Properties. The Company's revamped approach to the U.S. sports cards market, which aims to reduce product proliferation, increase marketing outreach, and grow the target customer base, contributed to the quarter's performance.
This is very encouraging for the hobby. To paraphase another saying - What's good for Topps is good for the entire hobby. You can't have a strong hobby when one of the biggest names can't make a buck. Hopefully they will invest in growing the hobby (now that they can afford to), which should help all of us.
Also within Entertainment, U.S. sports cards sales demonstrated continued year-over-year improvement as the Company generated strong initial sell-in under its new agreement with the Major League Baseball Players' Association and Major League Baseball Properties. The Company's revamped approach to the U.S. sports cards market, which aims to reduce product proliferation, increase marketing outreach, and grow the target customer base, contributed to the quarter's performance.
This is very encouraging for the hobby. To paraphase another saying - What's good for Topps is good for the entire hobby. You can't have a strong hobby when one of the biggest names can't make a buck. Hopefully they will invest in growing the hobby (now that they can afford to), which should help all of us.
Mike
0