Has anyone received a letter from Heritage outlining why they are #1 and masters of their domain?
I got a letter from Hertiage signed by Steve Ivy with a very nice auto-pen, and it is basically a point by point analysis as to why Heritiage is #1 in a bunch of different areas in the coin auction business, such as having more active clients, best website, , best catalogs, etc. What I found interesting was in the first paragraph it mentioned that "Heritage has always taken the high road when discussing competitors, but now several firms have attempted to copy our advertisements and mimic the way we do business...", and that is why the letter is being written to clients. Does anyone know which competitors of Heritage have been doing such things? Also, has anyone else received this letter, or did they only send it to clients that make high six figure purchases per year with Heritage?
Always took candy from strangers
Didn't wanna get me no trade
Never want to be like papa
Working for the boss every night and day
--"Happy", by the Rolling Stones (1972)
Didn't wanna get me no trade
Never want to be like papa
Working for the boss every night and day
--"Happy", by the Rolling Stones (1972)
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Comments
<< <i>
I got it also.
Reagrding your question, I got a phone call from Bob Marino a few months ago, trying to drum up some auction business, and I told him point blank that I'd probably never sell through Heritage because their pics are so poor. He seemed very surprised by my comment (guess he never looked at his own auction pics) and said he'd pass it along.
Ditto...it went into the round file.
Chicolini: Mint? No, no, I no like a mint. Uh - what other flavor you got?
I also received it (twice) and do not make high six figure purchases with Heritage.
<< <i>and I told him point blank that I'd probably never sell through Heritage because their pics are so poor. >>
Thanks Barry. I guess change comes slowly? Also I didn't get a free pen?
If they spent any amount of time here they would they woulda realized that their pics were poor long ago.
<< <i>did they only send it to clients that make high six figure purchases per year with Heritage? >>
Yeah, that must be it! LOL
No, they sent it to people like me who make low two and three figure purchases, too.
Mike
Didn't wanna get me no trade
Never want to be like papa
Working for the boss every night and day
--"Happy", by the Rolling Stones (1972)
myCCset
<< <i>I received one and I have never bought anything from them >>
ditto
i've bid but never won
<< <i>I was just kidding about the high six figure purchases. I guess no one caught that! >>
I caught it, alright - I know you didn't want to let on that you are really in the 7 figure (or is it 8 figure?) group
Al
<< <i>If I kept all the auction books they send me,I would have no room for coins.
Al >>
Catalogs? I didn't know they published catalogs!!
I just get this email when a new auction is posted.
"As a bidder in previous Heritage Auctions, you might be interested to know that the catalog for the _____ Signature Auction; Signature Auction #___ has been posted on the Heritage website"
I feel special.
Dark copper and toned coins, as you might expect, cause the most problems. Proper lighting is the issue, and we are trying to make the coin look exactly as it is and not any better. We often find that we can make a better image but it isn't truly representative of the coin. And, unfortunately, many older coppers and toned silver coins tend to be nearly black in color, which means that although you may be able to see plenty of detail if you examine the coin first hand, they may initially show up poorly in our images.
As you probably know, our Pan and Zoom feature allows you to interactively enlarge the image of a coin. If you use Pan and Zoom, you can also lighten the image of a dark coin. There are four settings, ranging from normal to Level III (lightest), provided to the right side of the obverse image. I've found that for most dark coins, level II works very well.
We are always looking for ways to improve our images and we appreciate any comments you might have.
Stewart Huckaby
mailto:stewarth@HA.com
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Heritage Auctions
Heritage Auctions
2801 W. Airport Freeway
Dallas, Texas 75261
Phone: 1-800-US-COINS, x1355
Heritage Auctions
<< <i>We are always looking for ways to improve our images and we appreciate any comments you might have. >>
There are several accomplished coin photographers on this board, many of whom I would suspect would be thrilled to work for a large coin firm.
With all due respect, you don't need any new technologies and processes. All you need is someone who knows how to take coin pictures. There are plenty of superb photos posted on this board daily, taken with digicams, copy stands, and illumination costing under $1000, total.