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Firm Told to Stop Making Claims About 9/11 Coins

National Collector’s Mint has been ordered by a judge to stop making false claims about a commemorative 9/11 coin.
New York State Supreme Court Justice Joseph R. Cannizzaro ruled that the firm’s ads for its 2004 Freedom Tower Silver Dollar “clearly are deceptive,” and permanently enjoined the firm from continuing them, according to the office of New York State Attorney General Eliot’s Spitzer. Spitzer filed suit against the Port Chester, NY-based company last month (Direct Newsline, Oct. 13).

Cannizzaro will conduct additional proceedings to determine civil penalties and to set up an appropriate refund mechanism for consumers.

Ads for the coin stated that it was a “legally authorized government issue silver dollar” and a “U.S. territorial minting” from the U.S. Commonwealth of the Northern Mariana Islands, according to Spitzer’s office.

Cannizzaro called that claim “disingenuous.”
In addition, the firm falsely claimed that the coin was made of pure silver recovered at Ground Zero. Spitzer’s lawsuit charged that the coin is made of an inexpensive metal alloy played with a tiny amount of silver. His office is still investigating the claim that the silver is from Ground Zero.

Spitzer hailed Cannizzaro’s ruling.
“This company capitalized on the emotional and historical significance of the events of Sept. 11 through the use of false and misleading claims,” Spitzer said in a statement. “I am gratified that Justice Cannizzaro acted quickly to put a permanent halt to this deceptive advertising campaign.”


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