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Hmmm, I wonder...If the banner offered a FREE Morgan in electro-strobe pulsating popups...

topstuftopstuf Posts: 14,803 ✭✭✭✭✭
If there would have been as many complaints.

Poor Pinnacle. Violated 1st principle of advertising. THE OFFER !

NEVER "image" or "name".......that comes last.

First, the hook. I had a direct mail franchise in the dim past and that was the hardest thing to get across to businesses wanting to make an ad.

FORGET "10% OFF!"

Gotta say "FREE."

2nd is "50% OFF"

THOSE WILL DRAW.

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