Are Heritage auctions "Prices Realized" legitimate?
nugget369
Posts: 56
I have bid on more than twenty coins from Heritage "On Line" in the past two months and I have never won. Whether it's a Lincoln MS67, a Buffalo MS67 or a Saint MS66 the result is the same, "You Have Been Outbid". And it's not like my bid's are low either, in fact I usually bid at or slightly over wholesale. However when I view Heritage's "Prices Realized", seemingly nice coins routinely sell for about wholesale and sometimes under. If these prices were true then I should have won my share of coins already. My theory is that the actual winning bids are indeed higher than they state, and the low "Prices Realized" is a ploy to attract more bidders and make it appear that coins can be won at bargain prices. 
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Comments
Heritage does have reserves on their Internet Only auctions. They're typicly a little high, but doable. If you bid on something and it's not at that reserve you wont be the high bidder. The true reservse levels are generally revield a couple of days before the auctions close. The bid will jump up to a level where "The next bid meets or bets the reserve."
David
The Ludlow Brilliant Collection (1938-64)
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"No Good Deed Goes Unpunished!"
"If it don't make $"
"It don't make cents""
Start a thread WTB: MS67 lincoln's.
“It ain't what you don't know that gets you into trouble. It's what you know for sure that just ain't so.” Mark Twain
Newmismatist
A more subtle and probably much more important concern relates to how the auction firms treat your bid when it is very aggressive. That is, if your proxy bid is, say, twice the second high mail or e-bay bid, at what level will an auction firm start the bidding? This is crucial information to have in order to formulate a reasonably successful bidding strategy, especially when you are not a floor bidder.
The more you trust the auction house to start the bidding at one increment above the second high bid, the more agressive you can be be in your bid submission. But, even then, you can still get hurt by high reserve prices. In this regard, Heritage has recently begun to provide bidders with the reserve information as well. In sum, of all the major auction firms, I would say Heritage is the one you can have most confidence in overall to conduct the auction in a manner most equitable to the bidders.