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is the largest possible venue always better?

i guess ebay generally get's coins for sale in front of the largest audience. heritage might come in 2d? but what i'm wondering is, if $$$ is my primary concern, is the best venue for selling coins always the largest possible venue? just curious what you think.
K S
K S
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If you have a certain series of coins to sell, it's best to piggyback them with similar material of a major collection that gets hyped and draws a lot of attention from collectors of that series.
K S
customer(s). Its part of the marketing process just as much as chosing a certification company (or not) is.
If the coin is generic, even an expensive one, then Ebay is fine. Save the 15%. If eye-balling the coin by knowledgeable people can make a difference, because it's particularly strong for the grade, has enhancing toning, has other charactgeristics that set it apart to a knowledgeable buyer, then definitely a major auction house that allows people to preview the coin.
Here's a warning parable for coin collectors...
WS
Hmmmm, I wonder why Heritage and some other big auctions companies spend $$$$ to co-list their auctions there.....
Hmmmmm....
Dave