marketing of the registry

lava

Do you plan to do any marketing of the registry? It is obviously a success, but it seems that to date the membership has been increased mostly through word of mouth. I suspect more people might join if they knew if was out there. 10,000 is incredible, but I have to believe 10,000 more is not far off. Any projections, or goals, on the part of pcgs?

homerunhall

Currently we run ads in the trade papers and do promotions at shows. As the Registry expands we may expend our marketing reach. However, it has been my experience that non-target marketing is not very effective for collectibles.

Thanks,

David