major grading service full page ad in coin world with a fantastic picture 12/30/02 pg. 25
michael
Posts: 9,524 ✭✭
in the dec 30 coin world page 25 there is a full page ad by PCI coin grading service
saying that they have the fastest turnaround time............ but what is really interesting is the little
characturiture
next to where it says PCI coin grading service
there is an older man balding in a darkened room
with a pair of bi focals on with a magnifyer attatched to his bifocals sitting at a desk
with a high intensity lamp shining on the desk and he is clutching in his right hand a raw coin with a
thumb on
the coin also
in his left hand is a pair of plyers
what does this mean for you to have a major grading service have a full page rather expensive ad
with this type of
drawing in it??
sincerely michael
saying that they have the fastest turnaround time............ but what is really interesting is the little
characturiture
next to where it says PCI coin grading service
there is an older man balding in a darkened room
with a pair of bi focals on with a magnifyer attatched to his bifocals sitting at a desk
with a high intensity lamp shining on the desk and he is clutching in his right hand a raw coin with a
thumb on
the coin also
in his left hand is a pair of plyers
what does this mean for you to have a major grading service have a full page rather expensive ad
with this type of
drawing in it??
sincerely michael
0
Comments
sincerely michael
. Actually that might not be a coin he's holding it might be a cookie he's eating
Ad agency prepares a "comp" for an ad idea. They propose photographing a still and use an illustration as an example of how it will look. The biggest danger to clients in this business is an ad agency that doesn't KNOW the business. They know jacksh** about coins, so they illustrate it incorrectly.
The client likes the illustration and overlooks the handling of the coin and tells them to make the ad using the sketch.
Alternatively, the client likes the ad, but doesn't want to spend $1000.00 or so for one photo, so tells them to use the sketch.
Or, the agency did the ad on "Spec". The client decides to use the work but do it themselves, bypassing the agency. They pirate teh sketch, and can't make the change themselves so they let it fly.
Being in this business, any of these possible, but it is surely the by product of working with an agency that doesn't know the coin business.
I guess I ought to shoot them off a prospecting letter. Being in that business, and having first hand knowledge of the coin business, I think I could probably do a good job for somebody.
"The silver is mine and the gold is mine,' declares the LORD GOD Almighty."
Zerbe
My guess with the pliars is that the person who drew the picture was thinking of how someone might handle a rare book or comic book, where the handler would turn the page with a tool as not to get the oils from their hand or otherwise damage it by touching it. I doubt it is representative of how one would open a slab, or what one might do with the coin. I'm not sure how the artist sees how one could translate that process to a coin though.
That coin really does look like a "Nilla Wafer" though, and come to think of it, I could go for one of those right now myself
I'd say the ad would be appealing to the newer and less informed branch of numismatics, who see the hobby as primarily one for old and balding men, and who might be more impressed by the cartoon grader's somewhat professional look and enthusiasm than his obvious lack of care handling the coin. Since there aren't too many experienced collectors sending their material to PCI currently, this strategy is probably the proper one for them to pursue.
for me if you are a grading service and showing this photo it looks like a grader at his grading desk or a collector
why would a grader have a pair of pliers in a grading room? and holding a coin like this.......lol
even as a collector not a good way to preserve your coins.........lol
held in hand with finger on coin and pliers in other hand.........lol
sincerely michael
"The silver is mine and the gold is mine,' declares the LORD GOD Almighty."
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